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doi.org/10.1016/j.ijhm.2022.103351
Other

Antecedents and consequences of brand equity: Evidence from Starbucks coffee brand

Yuxuan Ren
2
,
Yunseon Choe
11
,
Hak Jun Song
32
International Journal of Hospitality Management9.90
Volume: 108, Pages: 103351 - 103351
Published: Nov 2, 2022
Abstract
No abstract.
Paper Fields
Paper Details
Title
Antecedents and consequences of brand equity: Evidence from Starbucks coffee brand
DOI
doi.org/10.1016/j.ijhm.2022.103351
Published Date
Nov 2, 2022
Journal
International Journal of Hospitality Management
Volume
108
Pages
103351 - 103351
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