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Antecedents and consequences of brand equity: Evidence from Starbucks coffee brand
Volume: 108, Pages: 103351 - 103351
Published: Nov 2, 2022
Abstract
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Paper Details
Title
Antecedents and consequences of brand equity: Evidence from Starbucks coffee brand
Published Date
Nov 2, 2022
Volume
108
Pages
103351 - 103351