information about Brand management field
Field Hierarchy
| Parent | |||
|---|---|---|---|
Business 13.6M papers | Marketing 2.9M papers | Advertising 1.1M papers | |
| Current | |||
Brand management 24.2k papers | |||
| Child | |||
Brand extension 7,972 papers | Corporate branding 6,671 papers | Brand strategy 2,135 papers | Brand community 1,455 papers |
Brand relationship 908 papers | |||
Trends
Notes
History