information about Brand equity field
Field Hierarchy
Parent | |||
---|---|---|---|
Business 13.6M papers | Marketing 2.9M papers | Advertising 1.1M papers | |
Current | |||
Brand equity 19.3k papers | |||
Child | |||
Brand extension 7,972 papers | Corporate branding 6,671 papers | Brand strategy 2,135 papers | Brand community 1,455 papers |
Brand relationship 908 papers |
Trends
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History