Original paper
Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects
Abstract
For the benefit of marketing's worldwide academic community, not least this journal's high-end readership, a relatively new, specialized, marketing-focused organization of ascending impact merits formal introduction. The Marketing Accountability Standards Board (MASB), founded only in 2007, is a group of marketing academics, financial professionals, other business executives, and professional association representatives organized for and...
Paper Details
Title
Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects
Published Date
Aug 4, 2021
Journal
Volume
41
Issue
4
Pages
521 - 526
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Notes
History