information about Marketing research field
Field Hierarchy
Parent | |||
---|---|---|---|
Business 12M papers | Marketing 2.9M papers | ||
Current | |||
Marketing research 19.2k papers | |||
Child | |||
Return on marketing investment 9,230 papers | Marketing effectiveness 3,234 papers | Business marketing 2,654 papers | Quantitative marketing research 1,932 papers |
Business-to-government 1,332 papers | Compensation methods 1,145 papers | Marketing mix modeling 1,009 papers | Public Sector Marketing 910 papers |
Qualitative marketing research 827 papers | Profit impact of marketing strategy 759 papers |
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