Journal of Macromarketing
Papers 1084
1 page of 109 pages (1,084 results)
Despite the lack of consensus in existing literature regarding the societal functions of advertising, brands have been increasingly incorporating aspects of their stance on key social issues and/or...
#1Michael R. Hyman (NMSU: New Mexico State University)H-Index: 27
#2Alena Kostyk (Glas.: University of Glasgow)H-Index: 3
Last. Haseeb Shabbir (University of Hull)H-Index: 8
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This essay discusses social disruptions, social discontinuities, and associated interventions by social marketers and public policymakers. Prescriptive touchpoints for such interventions are (1) mi...
2 CitationsSource
#1John F. Gaski (Mendoza College of Business)H-Index: 13
For the benefit of marketing's worldwide academic community, not least this journal's high-end readership, a relatively new, specialized, marketing-focused organization of ascending impact merits f...
#1Gokcen Coskuner-Balli (Chapman University)H-Index: 6
#2Ekin Pehlivan (California State University, Channel Islands)H-Index: 4
Last. Mine Üçok Hughes (California State University, Los Angeles)H-Index: 3
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How can brands adopt institutional work towards establishing themselves in a highly contested market? Defining contested markets as fields in which the plural logics of the market are in tension wi...
#1Anthony SamuelH-Index: 5
#2Gareth R.T. White (UNSW: University of New South Wales)H-Index: 14
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#1Swapan Deep Arora (Indian Institute of Management Lucknow)H-Index: 2
#2Anirban Chakraborty (Indian Institute of Management Lucknow)H-Index: 2
Contemporary existence presents a duality of sustained development and recurrent disasters. Whereas disaster studies have closely examined public policy and state initiative, the role of for-profit...
Last. Rafaela Barbosa Ferreira dos Santos (PUC-Rio: Pontifical Catholic University of Rio de Janeiro)
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From a decolonial perspective, the present study analyzes how and why Eurocentric consumerism was adopted by Proteste, a Brazilian consumerist organization that is associated with Euroconsumers, a ...
1 CitationsSource
#1Charlene A. Dadzie (USA: University of South Alabama)H-Index: 7
#2Evelyn Winston (Clark Atlanta University)H-Index: 9
Last. Kofi Q. Dadzie (J. Mack Robinson College of Business)H-Index: 17
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Despite widespread liberalization of savings mobilization marketing systems in African economies, consumers continue to rely more heavily on informal financial services than formal financial servic...
1 CitationsSource
#1Himadri Roy Chaudhuri (XLRI- Xavier School of Management)H-Index: 8
#2Sujit Raghunathrao Jagadale (Xavier University)H-Index: 2
This article explores the spatial marketing system in India. It highlights a case where market failure is institutionalized through the normalization of heterotopia in the consumption of gated comm...
1 CitationsSource
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