Journal of Macromarketing
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Despite the lack of consensus in existing literature regarding the societal functions of advertising, brands have been increasingly incorporating aspects of their stance on key social issues and/or...
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#1Michael R. Hyman (NMSU: New Mexico State University)H-Index: 27
#2Alena Kostyk (Glas.: University of Glasgow)H-Index: 3
Last. Haseeb Shabbir (University of Hull)H-Index: 8
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This essay discusses social disruptions, social discontinuities, and associated interventions by social marketers and public policymakers. Prescriptive touchpoints for such interventions are (1) mi...
2 CitationsSource
#1John F. Gaski (Mendoza College of Business)H-Index: 13
For the benefit of marketing's worldwide academic community, not least this journal's high-end readership, a relatively new, specialized, marketing-focused organization of ascending impact merits f...
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#1Gokcen Coskuner-Balli (Chapman University)H-Index: 6
#2Ekin Pehlivan (California State University, Channel Islands)H-Index: 4
Last. Mine Üçok Hughes (California State University, Los Angeles)H-Index: 3
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How can brands adopt institutional work towards establishing themselves in a highly contested market? Defining contested markets as fields in which the plural logics of the market are in tension wi...
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#1Anthony SamuelH-Index: 5
#2Gareth R.T. White (UNSW: University of New South Wales)H-Index: 14
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#1Swapan Deep Arora (Indian Institute of Management Lucknow)H-Index: 2
#2Anirban Chakraborty (Indian Institute of Management Lucknow)H-Index: 2
Contemporary existence presents a duality of sustained development and recurrent disasters. Whereas disaster studies have closely examined public policy and state initiative, the role of for-profit...
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Last. Rafaela Barbosa Ferreira dos Santos (PUC-Rio: Pontifical Catholic University of Rio de Janeiro)
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From a decolonial perspective, the present study analyzes how and why Eurocentric consumerism was adopted by Proteste, a Brazilian consumerist organization that is associated with Euroconsumers, a ...
1 CitationsSource
#1Charlene A. Dadzie (USA: University of South Alabama)H-Index: 7
#2Evelyn Winston (Clark Atlanta University)H-Index: 9
Last. Kofi Q. Dadzie (J. Mack Robinson College of Business)H-Index: 17
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Despite widespread liberalization of savings mobilization marketing systems in African economies, consumers continue to rely more heavily on informal financial services than formal financial servic...
1 CitationsSource
#1Himadri Roy Chaudhuri (XLRI- Xavier School of Management)H-Index: 8
#2Sujit Raghunathrao Jagadale (Xavier University)H-Index: 2
This article explores the spatial marketing system in India. It highlights a case where market failure is institutionalized through the normalization of heterotopia in the consumption of gated comm...
1 CitationsSource
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