information about Return on marketing investment field
Field Hierarchy
Parent | |||
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Computer science 56.2M papers | Business 12M papers | Economics 12M papers | World Wide Web 4M papers |
Marketing 2.9M papers | Management 1.7M papers | Advertising 968k papers | Marketing management 39.4k papers |
Digital marketing 23.7k papers | Marketing strategy 19.7k papers | ||
Current | |||
Return on marketing investment 9,230 papers | |||
Child | |||
Marketing effectiveness 3,234 papers | Quantitative marketing research 1,932 papers | Business-to-government 1,332 papers | Compensation methods 1,145 papers |
Marketing mix modeling 1,009 papers | Public Sector Marketing 910 papers | Qualitative marketing research 827 papers | Profit impact of marketing strategy 759 papers |
Personalized marketing 333 papers | Strategic Choice Theory 274 papers |
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