information about Return on marketing investment field
Field Hierarchy
Parent | |||
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Computer science 61.9M papers | Business 13.6M papers | Economics 12.4M papers | World Wide Web 4.7M papers |
Marketing 2.9M papers | Management 1.8M papers | Advertising 1.1M papers | Marketing management 37.3k papers |
Digital marketing 21.7k papers | Marketing research 20.5k papers | ||
Current | |||
Return on marketing investment 9,069 papers | |||
Child | |||
Marketing effectiveness 3,285 papers | Quantitative marketing research 1,879 papers | Business-to-government 1,306 papers | Compensation methods 1,124 papers |
Marketing mix modeling 1,093 papers | Public Sector Marketing 893 papers | Qualitative marketing research 879 papers | Profit impact of marketing strategy 723 papers |
Personalized marketing 278 papers | Strategic Choice Theory 269 papers |
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