information about Marketing management field
Field Hierarchy
Parent | |||
---|---|---|---|
Business 12M papers | Economics 12M papers | Marketing 2.9M papers | Management 1.7M papers |
Current | |||
Marketing management 39.4k papers | |||
Child | |||
Relationship marketing 26.5k papers | Influencer marketing 10.7k papers | Return on marketing investment 9,230 papers | Marketing science 3,354 papers |
Marketing effectiveness 3,234 papers | Sports marketing 3,001 papers | Business marketing 2,654 papers | Brand strategy 2,335 papers |
Quantitative marketing research 1,932 papers | Agricultural marketing 1,818 papers |
Trends