information about Marketing management field
Field Hierarchy
| Parent | |||
|---|---|---|---|
Business 13.6M papers | Economics 12.4M papers | Marketing 2.9M papers | Management 1.8M papers |
| Current | |||
Marketing management 37.3k papers | |||
| Child | |||
Relationship marketing 24.8k papers | Return on marketing investment 9,069 papers | Influencer marketing 8,542 papers | Marketing science 3,305 papers |
Marketing effectiveness 3,285 papers | Sports marketing 2,985 papers | Business marketing 2,767 papers | Brand strategy 2,135 papers |
Agricultural marketing 2,092 papers | Quantitative marketing research 1,879 papers | ||
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