information about Marketing management field
Field Hierarchy
Parent | |||
---|---|---|---|
Business 12.2M papers | Economics 12.1M papers | Marketing 2.9M papers | Management 1.8M papers |
Current | |||
Marketing management 40.1k papers | |||
Child | |||
Relationship marketing 27k papers | Influencer marketing 11.1k papers | Return on marketing investment 9,259 papers | Marketing science 3,360 papers |
Marketing effectiveness 3,247 papers | Sports marketing 3,025 papers | Business marketing 2,670 papers | Brand strategy 2,385 papers |
Quantitative marketing research 1,935 papers | Agricultural marketing 1,839 papers |
Trends