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doi.org/10.1177/0022242920952760
Other
Marketing Agility: The Concept, Antecedents, and a Research Agenda
Kartik Kalaignanam
12
,
Kapil R. Tuli
14
,
...,
David Gal
29
View all 5 authors
Journal of Marketing
10.40
Volume: 85, Issue: 1, Pages: 35 - 58
Published
: Sep 14, 2020
181
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Paper Fields
Business marketing
Agile software development
Business
Marketing effectiveness
Marketing science
Economics
Marketing
Management
Marketing management
Return on marketing investment
Marketing research
Quantitative marketing research
Relationship marketing
Marketing strategy
Digital marketing
Marketing mix
Paper Details
Title
Marketing Agility: The Concept, Antecedents, and a Research Agenda
DOI
doi.org/10.1177/0022242920952760
Published Date
Sep 14, 2020
Journal
Journal of Marketing
Volume
85
Issue
1
Pages
35 - 58
Notes
History
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