Using text-mining we develop version 1.0 of the Relevance to Marketing (R2M) Index, a dynamic index that measures the topical and timely relevance of academic marketing articles to marketing practi...
Charities are constantly looking for new and more effective ways to engage potential donors in order to secure the resources needed to deliver their services. The current work demonstrates that cre...
Economic conditions may significantly affect households' shopping behavior and, by extension, retailers' and manufacturers' firm performance. By explicitly distinguishing between two basic types of...
The authors investigate app publisher’s decisions to offer the free, paid, or both versions of an app over an app’s lifetime, by taking into account the interplays between the demand for the free a...
With rapid technological developments, product-market boundaries have become more dynamic. Consequently, competition for products and services is emerging outside the product-market boundaries trad...
We investigate how the geographical distance between online users is associated with electronic WOM effectiveness. Our research leverages variation in the visibility of eWOM messages on the social ...