The Sales Impact of Using Handheld Scanners: Evidence from the Field:

Published on Apr 21, 2020in Journal of Marketing Research
· DOI :10.1177/0022243720911624
Dhruv Grewal89
Estimated H-index: 89
(Babson College),
Stephanie M. Noble22
Estimated H-index: 22
(UT: University of Tennessee)
+ 1 AuthorsJens Nordfält12
Estimated H-index: 12
Sources
Abstract
Anecdotal evidence is mixed regarding whether handheld scanners used in stores increase or decrease consumer sales. This article reports on three field studies, supported by eye-tracking technology...
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