Journal of Marketing Research
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Papers 4,635
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The author proposes a topic model tailored to the study of creative documents (e.g., academic papers, movie scripts), which extends Poisson factorization in two ways. First, the creativity literatu...
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As consumers move through their decision journey, they adopt different goals (e.g., transactional vs. informational). In this research, the authors propose that consumer goals can be detected throu...
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#1Rajdeep GrewalH-Index: 49
#2Sachin GuptaH-Index: 23
Last. Rebecca HamiltonH-Index: 17
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Online retail search traffic is often concentrated at a “prominent” retailer for a product. The authors unpack the ramification of this pattern on pricing, profit, and consumer welfare in an intra-...
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#1Mi ZhouH-Index: 2
#2George H. ChenH-Index: 10
Last. Michael D. SmithH-Index: 83
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Video is one of the fastest growing online services offered to consumers. The rapid growth of online video consumption brings new opportunities for marketing executives and researchers to analyze c...
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#1Shunyuan ZhangH-Index: 4
#2Dokyun LeeH-Index: 9
Last. Tridas MukhopadhyayH-Index: 42
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#1Chethana AcharH-Index: 4
#2Lea DunnH-Index: 4
Last. Nidhi AgrawalH-Index: 17
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#1Chen ZhouH-Index: 4
#2Manpreet GillH-Index: 1
Last. Qiang LiuH-Index: 6
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Crowdfunding has emerged as a market-based solution to give frontline complex public service employees the opportunity to acquire resources by advertising project proposals for donor patrons on cro...
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Marketing practices like Money-Back Guarantees (MBG) are prevalent in many expert service markets but are often decried as marketing gimmicks that take advantage of vulnerable and poorly informed c...
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In this paper, the authors examine how historical price information influences consumers’ decision to defer a purchase. They focus on two aspects of historical price information: the direction and ...
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