Journal of Marketing Research
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#2R. RaviH-Index: 57
Last. Amin SayediH-Index: 10
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When using group-based commission plans to motivate their sales force, should firms always compensate salespeople based on the average of team members’ sales outcomes? The theory suggests that when...
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#2John PelozaH-Index: 21
Last. M.H.P. KleijnenH-Index: 16
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In an effort to combat food waste, many firms have introduced rescue-based foods (RBF) which are made from ingredients that are safe to eat but would otherwise be wasted, often due to aesthetic dev...
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Consumption of used products has the potential to symbolically connect present and previous users of these products, something that would be appealing to lonely consumers. Accordingly, across seven studies, feeling lonely increased the preference for previously owned products. Specifically, the proportion of lone shoppers was higher in a used versus a regular bookstore, lone individuals (vs. those sitting in pairs) were more likely to select a used over new product, on Valentine?s Day, people wi...
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The US pay television service market had been dominated by cable operators until the nationwide entry of satellite operators in the early 1990s. The latter have been consistently growing their foot...
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#1Haewon YoonH-Index: 5
#2Yang YangH-Index: 9
Last. Carey K. MorewedgeH-Index: 1
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We propose a formal tuition myopia model of the decision-making process by which students evaluate the financial costs and returns of college. In simulations, surveys, and experiments, we find that...
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Video advertisements often show actors and influence agents consuming and enjoying products in slow motion. By prolonging depictions of influence agents’ consumption utility, slow motion cinematogr...
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#1Madhu ViswanathanH-Index: 2
#2Prokriti MukherjiH-Index: 3
Last. Rajesh ChandyH-Index: 26
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Firms in technology markets often outsource the manufacture of core components—components that are central to product performance and comprise a substantial portion of product costs. Despite the st...
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The USDA estimates that 1 in 9 U.S. households is “food insecure”: unable to purchase sufficient, or healthy food. Public policy advocates and politicians have pointed to the prevailing federal min...
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