Journal of Marketing Research
Papers 4,635
1 page of 464 pages (4,635 results)
The author proposes a topic model tailored to the study of creative documents (e.g., academic papers, movie scripts), which extends Poisson factorization in two ways. First, the creativity literatu...
As consumers move through their decision journey, they adopt different goals (e.g., transactional vs. informational). In this research, the authors propose that consumer goals can be detected throu...
#1Rajdeep GrewalH-Index: 49
#2Sachin GuptaH-Index: 23
Last. Rebecca HamiltonH-Index: 17
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Online retail search traffic is often concentrated at a “prominent” retailer for a product. The authors unpack the ramification of this pattern on pricing, profit, and consumer welfare in an intra-...
#1Mi ZhouH-Index: 2
#2George H. ChenH-Index: 10
Last. Michael D. SmithH-Index: 83
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Video is one of the fastest growing online services offered to consumers. The rapid growth of online video consumption brings new opportunities for marketing executives and researchers to analyze c...
#1Shunyuan ZhangH-Index: 4
#2Dokyun LeeH-Index: 9
Last. Tridas MukhopadhyayH-Index: 42
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#1Chethana AcharH-Index: 4
#2Lea DunnH-Index: 4
Last. Nidhi AgrawalH-Index: 17
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#1Chen ZhouH-Index: 4
#2Manpreet GillH-Index: 1
Last. Qiang LiuH-Index: 6
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Crowdfunding has emerged as a market-based solution to give frontline complex public service employees the opportunity to acquire resources by advertising project proposals for donor patrons on cro...
Marketing practices like Money-Back Guarantees (MBG) are prevalent in many expert service markets but are often decried as marketing gimmicks that take advantage of vulnerable and poorly informed c...
In this paper, the authors examine how historical price information influences consumers’ decision to defer a purchase. They focus on two aspects of historical price information: the direction and ...
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