Dhruv Grewal
Babson College
The InternetAdvertisingProduct (category theory)Service qualityBusinessPsychologyEconomicsMarketingMicroeconomicsConsumer behaviourPerceptionValue (economics)Quality (business)Context (language use)Service (business)Affect (psychology)Public relationsComputer scienceSocial mediaSocial psychology
Publications 269
#1Abhijit Guha (USC: University of South Carolina)H-Index: 9
#2Dhruv Grewal (Babson College)H-Index: 88
Last. Gary HawkinsH-Index: 1
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Abstract Artificial intelligence (AI) will substantially impact retailing. Building on past research and from interviews with senior managers, we examine how senior retailing managers should think about adopting AI, involving factors such as the extent to which an AI application is customer-facing, the amount of value creation, whether the AI application is online, and extent of ethics concerns. In addition, we highlight that the near-term impact of AI on retailing may not be as pronounced as th...
3 CitationsSource
#1Dinesh K. Gauri (UA: University of Arkansas)H-Index: 17
#2Dhruv Grewal (Babson College)H-Index: 88
Abstract Retailing academics and practitioners must develop close, collaborative relationships, which might involve various, meaningful efforts to assist the other side of the collaboration while also furthering their own respective objectives. Only through such collaborations can retailing ensure sufficient research rigor and relevance to advance the field and expand its reach to nonacademic audiences. To achieve some innovative insights on why and how academics and practitioners can work toget...
#1Dhruv Grewal (Babson College)H-Index: 88
#2Dinesh K. Gauri (UA: University of Arkansas)H-Index: 17
Last. Raj Sethuraman (SMU: Southern Methodist University)H-Index: 19
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Abstract The world of retailing is being reimagined and transformed at breakneck speeds due to new technologies, as well as due to changes in consumer purchasing behavior resulting from the COVID-19 pandemic. This dynamic retail marketplace is forcing retailers to strategize how to best position themselves to survive and flourish in this environment. Recognizing that we are at a critical inflection point in the world of retailing, we conceptualize a Strategic Wheel of Retailing in the new techno...
1 CitationsSource
#1Anne L. Roggeveen (Babson College)H-Index: 26
#2Dhruv Grewal (Babson College)H-Index: 88
Last. Richard OlsonH-Index: 1
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Abstract This research highlights the importance of retailer-consumer identity congruence – the match between the retail brand identity and the consumers’ identity. Retailers can leverage identity congruence to forge meaningful consumer-brand relationships which will result in enhanced engagement, brand loyalty, and willingness to pay. The paper discusses how creative merchandise offerings and innovative merchandising strategies contribute to the creation of a unique retail brand identity and fa...
4 CitationsSource
#1Dhruv Grewal (Babson College)H-Index: 88
#2Dennis Herhausen (KEDGE Business School)H-Index: 10
Last. Francisco Villarroel Ordenes (Libera Università Internazionale degli Studi Sociali Guido Carli)
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Abstract Digital communication, the electronic transmission of information, reflects and influences consumers’ perceptions, attitudes, behaviors, and shopping journeys. Thus, data stemming from digital communication is an important source of insights for retailers, manufacturers, and service firms alike. This article discusses emerging trends and recent advances in digital communication research, as well as its future opportunities for retail practice and research. The authors outline four consu...
1 CitationsSource
#1Dhruv GrewalH-Index: 88
#2Michael LevyH-Index: 27
Last. Foula KopanidisH-Index: 1
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The third edition is designed to show students how organisations can create, deliver and capture value for customers, and how value can be used as a tool to build lasting customer relationships. Exploring both fundamental concepts and new marketing strategies and tactics, Grewal’s Marketing continues to evolve as the marketing function does. Covering topics like social media, marketing analytics and ethics, both individually and integrated throughout, the new edition illustrates how these areas ...
#1Shintaro Okazaki ('KCL': King's College London)H-Index: 40
#2Martin EisendH-Index: 32
Last. Dhruv Grewal (Babson College)H-Index: 88
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Abstract Despite noteworthy advances in theory and retail practice, the extant scholarship on customer privacy concerns is scattered across a wide range of academic domains and remains fragmented, in terms of both conceptual breadth and empirical results. This lack of convergence creates a pertinent need for a comprehensive synthesis to guide to further theory-building and managerial practice with respect to customer concerns about privacy. Unlike earlier meta-analysis studies, this paper report...
6 CitationsSource
#1Dhruv Grewal (Babson College)H-Index: 88
#2Mirja Kroschke (WWU: University of Münster)H-Index: 3
Last. Maura L. Scott (FSU: Florida State University)H-Index: 13
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Abstract Human enhancement technology (HET) is advancing a host of industries, yet it remains limited in its retail, sales, and service applications. Soon, however, these technologies appear likely to have notable impacts on customer experiences. To address their potential influences on customer–employee interactions and the customer experience, this article leverages insights about the human–robot continuum to predict that a mid-range approach may be realistic for retail, sales, and service enc...
7 CitationsSource
#1Dennis HerhausenH-Index: 10
#2Oliver EmrichH-Index: 8
Last. Marcus SchoegelH-Index: 4
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Confronted with increasing digitalization, service firms are challenged to sustain customer loyalty. A promising means to do so is to leverage the digital presence of service employees on their web...
7 CitationsSource
#1Gopalkrishnan R. Iyer (FAU: Florida Atlantic University)H-Index: 27
#2Markus Blut (Aston University)H-Index: 22
Last. Dhruv Grewal (Babson College)H-Index: 88
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Impulse buying by consumers has received considerable attention in consumer research. The phenomenon is interesting because it is not only prompted by a variety of internal psychological factors but also influenced by external, market-related stimuli. The meta-analysis reported in this article integrates findings from 231 samples and more than 75,000 consumers to extend understanding of the relationship between impulse buying and its determinants, associated with several internal and external fa...
21 CitationsSource