Stephanie M. Noble
University of Tennessee
The InternetAdvertisingService providerFeelingProduct (category theory)Word of mouthSociologyBusinessPsychologyMarketingCognitionWork (electrical)ReactanceQualitative researchPersonal spaceSurvey data collectionPerceptionControl (management)Value (economics)LoyaltyProduction (economics)Test (assessment)Context (language use)Service (business)Affect (psychology)Public relationsProcess (engineering)Sample (statistics)Product (business)Marketing researchRelationship marketingKnowledge managementSocial psychologyMarketing strategyDigital marketing
58Publications
22H-index
2,716Citations
Publications 56
Newest
#1Anne L. Roggeveen (Babson College)H-Index: 26
#2Dhruv Grewal (Babson College)H-Index: 88
Last. Richard OlsonH-Index: 1
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Abstract This research highlights the importance of retailer-consumer identity congruence – the match between the retail brand identity and the consumers’ identity. Retailers can leverage identity congruence to forge meaningful consumer-brand relationships which will result in enhanced engagement, brand loyalty, and willingness to pay. The paper discusses how creative merchandise offerings and innovative merchandising strategies contribute to the creation of a unique retail brand identity and fa...
4 CitationsSource
This research fills a gap in the literature regarding face-to-face privacy invasions. Most research in the privacy arena examines information privacy (e.g., credit card and data information) and ig...
2 CitationsSource
#1Na Young Lee (UD: University of Dayton)H-Index: 1
#2Stephanie M. Noble (UT: University of Tennessee)H-Index: 22
Last. Alex R. Zablah (UT: University of Tennessee)H-Index: 20
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Abstract Due to the uncertainty and unpredictability of service experiences, customers often read other customers’ stories in online reviews before choosing a service provider. These stories include details about the storyteller, such as where she or he lives and when she or he experienced the service encounter. These details can make the reader feel near to or far from the service experience described in the story. In this study, we investigate how this near or far feeling — psychological dista...
Source
#1Dhruv Grewal (Babson College)H-Index: 88
#2Stephanie M. Noble (UT: University of Tennessee)H-Index: 22
Last. Jens NordfältH-Index: 12
view all 4 authors...
Anecdotal evidence is mixed regarding whether handheld scanners used in stores increase or decrease consumer sales. This article reports on three field studies, supported by eye-tracking technology...
1 CitationsSource
#2Stephanie M. NobleH-Index: 22
Last. Stephan LudwigH-Index: 9
view all 5 authors...
#1Dhruv Grewal (Babson College)H-Index: 88
#2Carl-Philip Ahlbom (University of Bath)H-Index: 1
Last. Jens Nordfält (University of Bath)H-Index: 12
view all 6 authors...
#1Dhruv Grewal (Babson College)H-Index: 88
#2Stephanie M. Noble (UT: University of Tennessee)H-Index: 22
Last. Jens Nordfält (University of Bath)H-Index: 12
view all 4 authors...
This paper introduces a conceptual framework for understanding new and futuristic in-store technology infusions. First, we develop a 2 × 2 typology of different innovative and futuristic technologies focusing on their level of convenience and social presence for the consumer. Next, we offer a series of propositions based on the idea that convenience and social presence can trigger vividness by enhancing consumer involvement, imagery, and elaboration, which ultimately leads to enhanced sales. Fin...
51 CitationsSource
#1Martin Mende (Florida State University College of Business)H-Index: 12
#2Stephanie M. Noble (UT: University of Tennessee)H-Index: 22
14 CitationsSource
#1Dhruv Grewal (Babson College)H-Index: 88
#2Carl-Philip Ahlbom (HHS: Stockholm School of Economics)H-Index: 1
Last. Jens Nordfält (HHS: Stockholm School of Economics)H-Index: 12
view all 5 authors...
AbstractThis research examines consumers’ general in-store mobile phone use and shopping behavior. Anecdotal evidence has suggested that mobile phone use decreases point-of-purchase sales, but the results of the current study indicate instead that it can increase purchases overall. Using eye-tracking technology in both a field study and a field experiment, matched with sales receipts and survey responses, the authors show that mobile phone use (vs. nonuse) and actual mobile phone use patterns bo...
59 CitationsSource
#1Carol L. Esmark (MSU: Mississippi State University)H-Index: 9
#2Stephanie M. Noble (UT: University of Tennessee)H-Index: 22
This research fills a gap in the retailing literature regarding physical proximity while shopping. Most research in this area examines perceived crowding or social presence and largely ignores issues of distance. Using four studies we explore the impact of the physical proximity of an employee to a shopper. Contrary to common belief, we show that such encroachments can increase consumers’ acceptance feelings and their purchase intentions. We illustrate how these results are consistent with socia...
14 CitationsSource