Marketing Education and Marketing Personnel as Research Areas
Abstract
In the second of the reports developed by the American Marketing Association task force on research on basic marketing problems, Smith and Cooke ask for research to guide marketing educators in relating education to job performance as well as evaluating curricula and teaching methods. They also point out that there is need to study the best means of identifying, attracting, and stimulating marketing people. Banks' commentary raises the question...
Paper Details
Title
Marketing Education and Marketing Personnel as Research Areas
Published Date
Oct 1, 1967
Journal
Volume
31
Issue
4
Pages
59 - 61
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Notes
History