doi.org/10.1057/palgrave.bm.2540238

The impact of marketing communication and price promotion on brand equity

Ángel Francisco Villarejo Ramos

,

Manuel J. Sánchez‐Franco

Journal of Brand Management4.10

Volume: 12, Issue: 6, Pages: 431 - 444

Published: Aug 1, 2005

Paper Fields

Paper Details

Title

The impact of marketing communication and price promotion on brand equity

DOI

doi.org/10.1057/palgrave.bm.2540238

Published Date

Aug 1, 2005

Journal

Journal of Brand Management

Volume

12

Issue

6

Pages

431 - 444

Notes

History