Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea
Volume: 63, Pages: 102684 - 102684
Published: Nov 1, 2021
Abstract
Finding motivations for customer brand loyalty is one of the most popular academic and practical research fields; in this regard, some scholars have explored motivations in the retail industry. As the concept of private brands has been one of the most widely employed strategies for business success in the industry, comparing private and national brands in terms of customer loyalty is an important topic in the retail industry. Thus, the current...
Paper Details
Title
Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea
Published Date
Nov 1, 2021
Volume
63
Pages
102684 - 102684
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