#2Xiaoping Zhang(SDUST: Shandong University of Science and Technology)H-Index: 1
Last. Laxmisha Rai(SDUST: Shandong University of Science and Technology)H-Index: 7
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Abstract Information asymmetry universally exists in the market transactions. In the movie industry, consumers usually have limited access to quality information before they actually watch the movie, which increases the difficulty of purchase decision. Quality signaling is regarded as an effective solution for information asymmetry. Drawing upon the signaling theory, this study identifies the two types of signals, namely internal signals (i.e., actor/actress power and director power) and externa...
#1Minseong Kim(LSUS: Louisiana State University in Shreveport)H-Index: 13
Abstract During and after the COVID-19 pandemic, consumers are more likely to adapt and use Bitcoin for their daily transactions. Responding to this trend, this study examines the antecedents (i.e., perceived behavioral control, subjective norm, and financial self-efficacy) and consequence (i.e., behavioral intention to use Bitcoin) of general consumers’ attitudes toward money (i.e., power-prestige, retention-time, distrust, quality, and anxiety) based on the theory of planned behavior. This stu...
Abstract Research on counterfeit purchase intention has attracted enough attention, and a number of studies have investigated various determinants of luxury counterfeit purchase intention in the offline context. However, less attention has focused on the underlying mechanism of the attitude toward luxury counterfeit purchase intention in the social commerce context. Moreover, extant literature has focused on the influence of compulsive internet use (CIU) on psychological well-being. Based on flo...
Abstract Flexibility has been recognized as a critical source of competitive advantage for firms operating in uncertain markets. Although various studies have examined the antecedents and consequences of this desirable attribute, limited studies have addressed the interplay between supplier and customer flexibility. This is a significant limitation in the flexibility literature considering the abundance of evidence indicating that supplier flexibility (SF) impacts customer-related phenomena, and...
#1Lianlian Song(NUAA: Nanjing University of Aeronautics and Astronautics)
#2Baixue Hu(NUAA: Nanjing University of Aeronautics and Astronautics)
Last. Jian Mou(PNU: Pusan National University)H-Index: 12
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Abstract Binge-watching (BW) behavior has emerged rapidly in recent years. However, a comprehensive understanding of how BW is influenced and how it has changed is lacking. This study uses the valence framework to hypothesize the effects of positive valences (advantages) and negative valences (drawbacks) on consumers' tendency of BW through the mediating effects of consumer attitudes toward BW and tests the role played by consumers' self-control in the association between consumer attitudes towa...
Last. Ann Verhetsel(University of Antwerp)H-Index: 16
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Abstract null null Since the turn of the century especially small, local retailers struggle with the advent of e-commerce. It is hence no surprise that the retail sector is one of the hardest-hit sectors in the current pandemic. To understand the short- and longer-term impacts of COVID-19 on retail, we conducted two surveys to understand ongoing changes in the sector. By contrasting changing consumer behavior with the actions taken by local retailers, we assess whether the current pandemic is po...
Abstract null null Fast fashion trends have led to an enormous local brand proliferation in India. Brand proliferation has further led to an overchoice effect among the Indian consumers due to which, they are now increasingly less satisfied with their apparel purchases. These factors have created immense stress on the small fashion retailers (SFR) which are currently responsible for about 80% of retailing in India. In the pre-COVID times, SFR's followed the practice of overstocking many brands f...