#1Mehrbakhsh Nilashi(IUST: Iran University of Science and Technology)H-Index: 16
#2Rabab Ali Abumalloh(IAU: Imam Abdulrahman Bin Faisal University)H-Index: 6
Last. Sarminah Samad(PNU: Princess Nourah bint Abdulrahman University)H-Index: 23
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Abstract null null User-Generated-Content (UGC) has gained increasing attention as an important indicator of business success in the tourism and hospitality sectors. Previous literature has analyzed travelers’ satisfaction through quantitative approaches using questionnaire surveys. Another direction of research has explored the dimensions of satisfaction based on online customers’ reviews using the machine learning approach. This study aims to present a new method that combines machine learning...
#1Dominic Bergers(WHU: WHU-Otto Beisheim School of Management)
Abstract null null Setting the “right” price essentially remains an empirical question. The issue is especially problematic owing to pricing managers' proclivity to impose subjectivity into their analyses. For instance, people tend to have biases in complex or uncertain situations, contexts with information overload, and circumstances with time pressure—all which are common in the price management process. In this paper, we examine why a status quo bias plays a significant role in price manageme...
#1Chu-Bing Zhang(TUFE: Tianjin University of Finance and Economics)H-Index: 2
#2Zhuo-Ping Zhang(TUFE: Tianjin University of Finance and Economics)
Last. Ru-Jing Hou(TUTE: Tianjin University of Technology and Education)H-Index: 2
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Abstract null null As an indispensable platform for the interaction and relationship marketing in China, the systematic discussion about the impact of WeChat interaction on brand evaluation is still not well understood. Based on para-social interaction theory, this study examined the relationships between WeChat interaction, para-social interaction, brand evaluation and affiliative tendency, utilizing valid survey data of 216 Chinese users of WeChat. The findings of this study revealed that ther...
#2Shirin Aslani(SUT: Sharif University of Technology)H-Index: 3
Last. Mohammad Modarres(SUT: Sharif University of Technology)H-Index: 22
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Abstract null null Marketing managers concern that Word-of-Mouth (WOM) can affect the efficiency of sales promotion policy. Sales promotion might also amplify the strength of WOM which further complicates decision-making. In this study, we deploy an agent-based simulation optimization framework to find an efficient sales promotion plan in the presence of WOM for launching re-purchasable products. In this model, consumers' purchase decisions are influenced by price history, availability and satis...
#2Kexin Zhang(SWUFE: Southwestern University of Finance and Economics)
Last. Chaoyou Wang(DUFE: Dongbei University of Finance and Economics)
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Abstract null null Live streaming opens a new way for selling products, in which the streamer plays a leading role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to attract viewers and improve the conversion rate have become problems bothering lots of streamers. Based on 245 viewers' experience of watching top streamers' live streams, we try to find a successful way for small streamers from the perspective of streamer characteristics. This study identifies streame...
Last. Frank Witlox(UT: University of Tartu)H-Index: 72
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Abstract null null Although e-shopping is increasingly adopted, it remains unclear (1) how e-shopping varies geographically, and (2) how this relates to physical and virtual accessibility. This paper presents a combined study of both issues focusing on the case of China, arguably one of the emerging e-shopping hotspots. Drawing on Alibaba's Online Shopping Index, we use a general spatial model (SAC) to explore the role of virtual and physical accessibility in the spatial distribution of e-shoppi...
#1Imran Khan(BVK: College of Business Administration)H-Index: 19
Abstract null null Considering the increased interest in the role that a brand's social media marketing activities (SMMA) play in providing better experiences, the current study examines associations among SMMA, brand experience, purchase intention, and attitude towards the brand. This study also assesses the customer generation (Millennials vs. Non-Millenials) and customer engagement level (high vs. low) as moderators in the SMMA-brand experience link. 413 responses were collected from individu...
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