Original paper
Game changing innovation or bad beat? How sports betting can reduce fan engagement
Abstract
In May 2018, the Supreme Court ruled the Professional and Amateur Sports Protection Act (which made sports betting largely illegal in the U.S.) unconstitutional. This set the stage for legal sports betting—a new consumer behavior (or innovation) with the potential to increase fan engagement and create new revenue streams for leagues and teams. Although many believe sports betting will lead to positive marketing outcomes for leagues and teams, we...
Paper Details
Title
Game changing innovation or bad beat? How sports betting can reduce fan engagement
Published Date
Sep 1, 2021
Journal
Volume
134
Pages
365 - 374
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History