Katherine Loveland
Xavier University
FinanceAdvertisingEndowment effectBusinessPsychologyEconomicsMarketingConsumer behaviourLoyaltyNegative memoriesLaboratory experimentRisk avoidanceInteractive effectsConsumption (sociology)Prospect theoryMarketing researchAudiologyAnxietyDuration (project management)Social psychologyAsk price
18Publications
5H-index
196Citations
Publications 17
Newest
Abstract null null In May 2018, the Supreme Court ruled the Professional and Amateur Sports Protection Act (which made sports betting largely illegal in the U.S.) unconstitutional. This set the stage for legal sports betting—a new consumer behavior (or innovation) with the potential to increase fan engagement and create new revenue streams for leagues and teams. Although many believe sports betting will lead to positive marketing outcomes for leagues and teams, we question whether it can also le...
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#1Michael Lowe (Georgia Institute of Technology)H-Index: 5
#2Katherine Loveland (Xavier University)H-Index: 5
Last. Aradhna Krishna (UM: University of Michigan)H-Index: 53
view all 3 authors...
9 CitationsSource
AbstractNostalgia is both a past- and self-referencing emotion that provides diverse psychological benefits. In this article, we explore retro-styling as a means for tapping into nostalgia. We define retro-styling as new objects that, through their design, reference the past. We propose that threats to authenticity lead to heightened preference for these retro-styled objects because they can create a sense of self-continuity by linking present consumption with past consumption. We first demonstr...
6 CitationsSource
#1Scott A. Thompson (SLU: Saint Louis University)H-Index: 6
#2James M. Loveland (Xavier University)H-Index: 15
Last. Katherine Loveland (Xavier University)H-Index: 5
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Purpose The purpose of this paper is to investigate the competing effects of brand community participation, which should enhance loyalty to both the brand and to already-owned products, against switching costs, which should make consumers sensitive about the financial costs associated with new products. Design/methodology/approach Using the participation and weekly adoption data from 7,411 members in two brand communities and one product category forum over a six-month period, switching costs we...
6 CitationsSource
#1Michael LoweH-Index: 5
#2Katherine LovelandH-Index: 5
Last. Aradhna KrishnaH-Index: 53
view all 3 authors...
#1Katherine LovelandH-Index: 5
#1Katherine LovelandH-Index: 5
#1Katherine LovelandH-Index: 5
#1Katherine Loveland (HEC Montréal)H-Index: 5
#2Naomi Mandel (ASU: Arizona State University)H-Index: 20
Last. Utpal M. Dholakia (Rice University)H-Index: 48
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In this research, we examined the interactive effects of duration of ownership with both financial (change relative to purchase price) and emotional (accumulation of positive vs. negative memories) reference points on home sellers’ initial asking prices and the stickiness of those prices. We found convergent results in a field study of house listings in four US markets (Phoenix, Minneapolis, Philadelphia, and Wilmington) and a laboratory experiment. In particular, we found that after a long owne...
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