Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions
Abstract
Autonomous cars are considered to be the next disruptive innovation that will affect consumers. It can be expected that not only traditional automakers will enter this market (e.g., Ford) but also technology companies (e.g., Google) and newer companies dedicated to self-driving cars (e.g., Tesla). We take a brand extension perspective and analyze to what extent consumers prefer autonomous cars from these brand categories. Our empirical study is...
Paper Details
Title
Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions
Published Date
May 13, 2021
Journal
Volume
33
Issue
1
Pages
89 - 112
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