Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge

Purpose This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is mediated by green brand credibility. It also examines the moderating effects of eco-label credibility and consumer knowledge on green information quality dimensions and green brand credibility relationships. Design/methodology/approach Using a structured...