European Journal of Marketing
Papers 3,295
1 page of 330 pages (3,295 results)
#1Feng ZhangH-Index: 1
#2Chongchong LyuH-Index: 2
Last. Lei ZhuH-Index: 1
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Empirical results remain unclear as to whether organizational unlearning can improve radical innovation performance. The purpose of this study is to investigate how, and under which conditions, organizational unlearning influences firms’ radical innovation performance.,Drawing on the knowledge-based view, this study develops a theoretical model that hypothesizes a positive relationship between organizational unlearning and radical innovation performance, which is mediated by knowledge generation...
Emerging direct-to-consumer brands offer a single option to consumers before expanding their assortment as the business grows. This provides a counterexample to commonly held beliefs concerning consumers’ aversion to single options. The purpose of this paper is to study when, for whom and why offering two product options (vs a single option) is valued by consumers.,Across six experiments, this research investigates consumers’ locomotion orientation (a motivation for controlling progress), which ...
#1Shanta BanikH-Index: 3
#2Yongqiang GaoH-Index: 2
Last. Fazlul K. RabbaneeH-Index: 8
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Artificial intelligence chatbots are shifting the nature of online services by revolutionizing the interactions of service providers with consumers. Thus, this study aims to explore the antecedents (e.g. compatibility, perceived ease of use, performance expectancy and social influence) and consequences (e.g. chatbot usage intention and customer engagement) of chatbot initial trust.,A sample of 184 responses was collected in Lebanon using a questionnaire and analyzed using structural equation mod...
Online consumer complaint behaviour that is observable to other consumers provides the firm with an opportunity to demonstrate transparency and service quality to the public eye. The purpose of this paper is to assist practitioners with a strategy to increase perceived accommodativeness in complaint management on social media and reduce the social risk associated with online consumer complaint behaviour using a social exchange theory perspective.,Six online experiments with 1,350 US Facebook use...
#1Hai-Anh Tran (Aston University)
#2Yuliya StrizhakovaH-Index: 15
Last. Ismail GölgeciH-Index: 15
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Purpose - Our goal is to examine counterfactual thinking as a key mediator of effects of failed recovery (vs. failed delivery) on negative electronic word-of-mouth (eWOM). We further investigate the effectiveness of using recovery co-creation in minimizing customers’ counterfactual thinking. Design/methodology/approach - This research includes textual analysis of online reviews (Study 1) and three scenario-based experiments (Studies 2, 3a, and 3b). In addition to using item-response scales, we a...
#1Carolyn J. Lo (NUS: National University of Singapore)H-Index: 3
#2Yelena TsarenkoH-Index: 21
Last. Dewi Rooslani TojibH-Index: 17
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