Michael Jay Polonsky
Deakin University
AdvertisingProduct (category theory)SociologyBusinessPublishingPsychologyMarketingPolitical scienceMarketing managementStakeholderPerceptionService (business)Return on marketing investmentPublic relationsMarketing researchKnowledge managementGreen marketingSocial psychologyMarketing strategyMarketing mix
336Publications
55H-index
6,456Citations
Publications 327
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#1Andre M. N. Renzaho (USYD: University of Sydney)H-Index: 64
#2Fethi Mansouri (Deakin University)H-Index: 16
Last. Michael Jay Polonsky (Deakin University)H-Index: 55
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The study examined whether there was an influence of region of origin, area, or residence prior to migration, religion, and perceived discrimination on the acculturation strategies of sub-Saharan African migrants in Australia. These factors have been found to affect acculturation, given the multi-dimensionality of identify formation. Data were obtained on 425 sub-Saharan African migrants and refugees living in Victoria and South Australia. Acculturation was measured using the Vancouver Accultura...
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#1Lisa McQuilkenH-Index: 12
#2Nichola RobertsonH-Index: 14
Last. Michael Jay PolonskyH-Index: 55
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#1Prashant KumarH-Index: 5
Last. Arpan Kumar KarH-Index: 26
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Purpose This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is mediated by green brand credibility. It also examines the moderating effects of eco-label credibility and consumer knowledge on green information quality dimensions and green brand credibility relationships. Design/methodology/approach Using a structured questionnaire on environmentally-friendly electrical good...
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#1Abdul Haseeb Chaudhary (Deakin University)H-Index: 1
#2Michael Jay Polonsky (Deakin University)H-Index: 55
Last. Nicholas McClaren (Deakin University)H-Index: 4
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This study aims to explore how the co-created value arising from integrated solutions results in both, intended and spill-over effects.,The research uses a qualitative multi-level field study, with data from 12 respondents in 1 supplier firm and 29 respondents from 10 buying firms.,The resulting propositions suggest that co-created value developed through exploitative and emerging strategies, each may lead to both higher intended and spill-over effects. However, it appears that exploitative stra...
1 CitationsSource
#1Samir Gupta (Monash University)H-Index: 10
#2Michael Jay Polonsky (Deakin University)H-Index: 55
Last. Sangeeta Ray (USYD: University of Sydney)H-Index: 6
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ABSTRACTThe purpose is to investigate the generalizability of an innovation prowess framework, developed for firms in developed countries, for firms in emerging economies facing tight regulatory regimes. Using a qualitative approach we investigate key informants in six firms, supported by secondary documents and the business press, as well as in-depth organizational observation within one organization. Academic evidence suggests there are four factors – one external (industry structure) and thre...
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#1Joanne Telenta (ACU: Australian Catholic University)H-Index: 4
#2Sandra C. Jones (ACU: Australian Catholic University)H-Index: 56
Last. Andre M. N. Renzaho (USYD: University of Sydney)H-Index: 64
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: The purpose of the study was to develop and test culturally appropriate health promotion materials that were seen to be socially inclusive in regard to blood donation within the Australian-African community. Materials were produced in multiple languages (English, Arabic, Swahili and Kirundi) and were initially developed based on previous pilot data, with feedback from the project partner (Australian Red Cross Blood Service) and the African community. Seven formative focus groups with 62 partic...
3 CitationsSource
Abstract Economic upgrading in global value chains is critical for developing economies, as upgrading enhances supplier firms’ performance, employment and economic growth. However, to date there is no valid measure of firm-level upgrading, making it hard to systematically measure and address deficiencies within firms to enhance firms’ performance and national economic development. This paper addresses this gap by developing and validating measures of four types of economic upgrading using data f...
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#1Kerry Woodward (Deakin University)
#2Michael Jay Polonsky (Deakin University)H-Index: 55
Last. Andre M. N. Renzaho (USYD: University of Sydney)H-Index: 64
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Background: Settlement service literacy refers to the ability of migrants to access, understand and critically navigate settlement services. In Australia, increasing numbers of culturally and linguistically diverse migrants require settlement services to assist their transition. However, there are barriers to migrant’s ability to utilise settlement services which are related to their level of settlement service literacy. This review aims to shed light on how settlement service literacy influence...
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