Original paper

Artificial intelligence and the new forms of interaction: Who has the control when interacting with a chatbot?

Volume: 129, Pages: 878 - 890
Published: May 1, 2021
Abstract
Advances in artificial intelligence provide new tools of digital assistance that retailers can use to support consumers while shopping. The aim of this research is to examine how consumers react as a function of assistants’ appearance (human- vs. not human-like) and activation (automatic vs. human-initiated). We advance a model of sequential mediation whose empirical validation on 400 participants in two studies shows that non-anthropomorphic...
Paper Details
Title
Artificial intelligence and the new forms of interaction: Who has the control when interacting with a chatbot?
Published Date
May 1, 2021
Volume
129
Pages
878 - 890
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