Eleonora Pantano
University of Bristol
AdvertisingTechnology managementBusinessAugmented realityPsychologyMarketingOrder (exchange)Innovation managementTourismPerspective (graphical)Emerging technologiesConsumer behaviourPerceptionRetail industryComputer scienceProcess (engineering)MultimediaSocial mediaKnowledge managementBig dataSocial networkQualitative property
144Publications
27H-index
2,141Citations
Publications 144
Newest
#1Eleonora Pantano (UoB: University of Bristol)H-Index: 27
#2Gabriele Pizzi (UNIBO: University of Bologna)H-Index: 11
Last. Pietro Pantano (University of Calabria)H-Index: 21
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Abstract Customer concentration inside a store is of pivotal importance for retail management, acquiring controversial contributions about the best number of consumers in the floor space to ensure an enjoyable and pleasant experience. Indeed, the excessive concentration of people (crowd) might discourage from shopping in that location, while on the other hand, a certain traffic to the store generates profit for retailers. The aim of this paper is to support retailers’ informed decisions by refin...
1 CitationsSource
#1Eleonora Pantano (UoB: University of Bristol)H-Index: 27
#2Charles Dennis (Middlesex University)H-Index: 37
Last. Eleftherios Alamanos (Newcastle University)H-Index: 12
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Although emotions have been investigated within strategic management literature from an internal perspective, managers’ ability and willingness to understand consumers’ emotions, with emphasis on the retail sector, is still a scarcely explored theme in management research. The aim of this paper is to explore the match between the supply of new analytical tools and retail managers’ attitudes towards new tools to capture customers’ emotions. To this end, Study 1 uses machine learning algorithms to...
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#1Eleonora Pantano (UoB: University of Bristol)H-Index: 27
#2Charles Dennis (Middlesex University)H-Index: 37
Last. Michela De Pietro (University of Calabria)
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Abstract This paper revisits shopping centers' characteristics in the light of consumers' choices of actual centers in spontaneous online communications. We argue that modes of shopping centers marketing, which comprise a certain set of attributes to ensure consumers' choice, need to be updated to relate to new specific consumers' needs and choices, taking into account the recent increasing role of technologies, leisure activities and changes in consumer behavior. To this end, the paper consider...
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#1Eleonora PantanoH-Index: 27
#2Daniele Scarpi (UNIBO: University of Bologna)H-Index: 13
Last. Pietro Pantano (University of Calabria)H-Index: 21
view all 5 authors...
#1Eleonora PantanoH-Index: 27
#2Daniele ScarpiH-Index: 13
Last. Pietro PantanoH-Index: 21
view all 5 authors...
Source
#1Eleonora Pantano (UoB: University of Bristol)H-Index: 27
#2Constantinos-Vasilios Priporas (Middlesex University)H-Index: 17
Last. Gabriele Pizzi (UNIBO: University of Bologna)H-Index: 11
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Abstract This study aims to understand the extent to which a time of emergency, (e.g. the COVID-19 pandemic), impacts consumer behaviour in terms of risk and expectations. The methodology involves the systematic content analysis of 15,000 tweets collected from three countries (UK, Italy and Spain) in April 2020. The results suggest that the top-of-mind expectation by consumers deals with escaping from home and enjoying freedom, either by having a good meal (UK), drinking alcoholic beverages (Spa...
1 CitationsSource
#1Virginia VannucciH-Index: 4
#2Eleonora PantanoH-Index: 27
Source
#1Gabriele Pizzi (UNIBO: University of Bologna)H-Index: 11
#2Daniele Scarpi (UNIBO: University of Bologna)H-Index: 5
Last. Eleonora Pantano (UoB: University of Bristol)H-Index: 27
view all 3 authors...
Abstract Advances in artificial intelligence provide new tools of digital assistance that retailers can use to support consumers while shopping. The aim of this research is to examine how consumers react as a function of assistants’ appearance (human- vs. not human-like) and activation (automatic vs. human-initiated). We advance a model of sequential mediation whose empirical validation on 400 participants in two studies shows that non-anthropomorphic digital assistants lead to higher psychologi...
3 CitationsSource
#1Eleonora PantanoH-Index: 27
#2Dimitrios StylidisH-Index: 15
Purpose - Patenting behaviour in the tourism sector has received little academic attention due to a wider belief that innovation in tourism commonly involves improving the services in ways that are hardly patentable. The current study aims to address this oversight by focusing on patent analysis as means to evaluate the innovation trends in tourism. Design/methodology/approach - Building on an analysis of historical series of patents worldwide from 1996 to 2016, this paper explores the trends in...
#1Eleonora Pantano (UoB: University of Bristol)H-Index: 27
In early 2020, the World Health Organization (WHO) developed the term "infodemic" to describe the velocity at which data can be exchanged among people, in a free virtual space where firms have limited control over the information diffusion. In particular, the diffusion of information on social media has analogies with the transmission (contagion) of social phenomena and infectious diseases. The aim of this research is to model the viral effects of a luxury marketing campaign when adopting negati...
4 CitationsSource