Gabriele Pizzi
University of Bologna
AdvertisingProduct (category theory)BusinessHumanitiesPsychologyMarketingCognitive psychologyCustomer satisfactionVirtual realityPerspective (graphical)Consumer behaviourModerated mediationConstrual level theoryPerceptionCategory managementChatbotService (business)PreferenceDecision satisfactionCoronavirus disease 2019 (COVID-19)Affect (psychology)Computer scienceFunction (engineering)Social psychology
54Publications
11H-index
390Citations
Publications 53
Newest
#1Eleonora Pantano (UoB: University of Bristol)H-Index: 27
#2Gabriele Pizzi (UNIBO: University of Bologna)H-Index: 11
Last. Pietro Pantano (University of Calabria)H-Index: 21
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Abstract Customer concentration inside a store is of pivotal importance for retail management, acquiring controversial contributions about the best number of consumers in the floor space to ensure an enjoyable and pleasant experience. Indeed, the excessive concentration of people (crowd) might discourage from shopping in that location, while on the other hand, a certain traffic to the store generates profit for retailers. The aim of this paper is to support retailers’ informed decisions by refin...
1 CitationsSource
#1Eleonora Pantano (UoB: University of Bristol)H-Index: 27
#2Constantinos-Vasilios Priporas (Middlesex University)H-Index: 17
Last. Gabriele Pizzi (UNIBO: University of Bologna)H-Index: 11
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Abstract This study aims to understand the extent to which a time of emergency, (e.g. the COVID-19 pandemic), impacts consumer behaviour in terms of risk and expectations. The methodology involves the systematic content analysis of 15,000 tweets collected from three countries (UK, Italy and Spain) in April 2020. The results suggest that the top-of-mind expectation by consumers deals with escaping from home and enjoying freedom, either by having a good meal (UK), drinking alcoholic beverages (Spa...
1 CitationsSource
#1Gabriele Pizzi (UNIBO: University of Bologna)H-Index: 11
#2Daniele Scarpi (UNIBO: University of Bologna)H-Index: 5
Last. Eleonora Pantano (UoB: University of Bristol)H-Index: 27
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Abstract Advances in artificial intelligence provide new tools of digital assistance that retailers can use to support consumers while shopping. The aim of this research is to examine how consumers react as a function of assistants’ appearance (human- vs. not human-like) and activation (automatic vs. human-initiated). We advance a model of sequential mediation whose empirical validation on 400 participants in two studies shows that non-anthropomorphic digital assistants lead to higher psychologi...
3 CitationsSource
PurposeRetail management has acquired the attention of scholars and practitioners, with many international and prestigious journals specifically relating to the topic Also, top-tier journals in other disciplines have proposed special issues on the new advances in retailing, with emphasis on the role of new and smart technologies On the one hand, the research in retailing seems to be prolific;on the other hand, the interest in retail education (from a research and university perspective) seems to...
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#1Gabriele Pizzi (UNIBO: University of Bologna)H-Index: 11
#2Virginia Vannucci (UniFI: University of Florence)H-Index: 4
Last. Gaetano Aiello (UniFI: University of Florence)H-Index: 12
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Abstract This research investigates whether consumers display similar brand perceptions between physical and virtual store environments. Specifically, it explores the set of causal relationships through which the virtual store experience affects consumers’ perceptions and intentions toward the retailer’s brand. The results from an experimental study manipulating the store environment (virtual vs. physical) reveal that individuals exposed to a virtual-reality-based retail environment perceive hig...
8 CitationsSource
#1Gabriele Pizzi (UNIBO: University of Bologna)H-Index: 11
#2Daniele Scarpi (UNIBO: University of Bologna)H-Index: 5
Last. Daniele Scarpi (UNIBO: University of Bologna)H-Index: 13
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Abstract This paper focuses on new retail technologies that acquire information from consumers, advancing that such devices represent privacy management concerns. Specifically, we propose that privacy perceptions in a retail environment are driven by retailer- and technology-related factors as well as consumers' personality traits. By running a moderated serial mediation analysis, we address the technologies' fairness and hedonism as antecedents of consumer privacy perceptions, technology accept...
14 CitationsSource
#1Daniele Scarpi (UNIBO: University of Bologna)H-Index: 5
#1Daniele ScarpiH-Index: 13
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TV advertising can be standardized or adapted for local markets. In that case, the available options are dubbing and subtitling. This research focuses on the comparison of TV advertising efficacy when the same (foreign) ad is dubbed rather than subtitled in the viewer’s native language. It uses a 2 (dubbed vs. subtitled) × 2 (German vs. Italian) experimental design on 260 respondents for an English ad, dubbed or subtitled in German and Italian, respectively. It advances a moderated sequential me...
1 CitationsSource
#1Eleonora Pantano (UoB: University of Bristol)H-Index: 27
#2Gabriele Pizzi (UNIBO: University of Bologna)H-Index: 11
Last. Charles Dennis (Middlesex University)H-Index: 37
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Abstract The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retail...
97 CitationsSource
#1Eleonora Pantano (UNIBO: University of Bologna)H-Index: 27
#1Eleonora Pantano (UNIBO: University of Bologna)
Last. Gabriele Pizzi (UNIBO: University of Bologna)H-Index: 11
view all 2 authors...
Abstract The main goal of this research is to provide a comprehensive understanding of the actual progresses in artificial intelligence, with emphasis on chatbots as emerging forms of customer assistance in online retailing. Drawing upon an analysis of the chatbot patents in the past 20 years, our findings show the increasing technology push towards the adoption of new conversational agents based on natural language. Findings also highlight the extent to which the research and development effort...
22 CitationsSource
#1Gabriele Pizzi (UNIBO: University of Bologna)H-Index: 11
#2Gian Luca Marzocchi (UNIBO: University of Bologna)H-Index: 9
Category management theory and practice have traditionally overlooked the role of the consumer in defining category boundaries. Industry-based criteria do not necessarily overlap with the perceptual view of the assortment held, implicitly or explicitly, by consumers. This research aims to propose a methodological approach to derive a customer-oriented shelf layout from customer perceptions of product similarities and to empirically test if adopting such a consumer-oriented shelf layout significa...
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