Evolution of Consumption: A Psychological Ownership Framework:

Published on Jan 1, 2021in Journal of Marketing
· DOI :10.1177/0022242920957007
Carey K. Morewedge27
Estimated H-index: 27
,
Ashwani Monga9
Estimated H-index: 9
+ 2 AuthorsDeborah A. Small30
Estimated H-index: 30
Sources
Abstract
Technological innovations are creating new products, services, and markets that satisfy enduring consumer needs. These technological innovations create value for consumers and firms in many ways, b...
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