Ashwani Monga
Rutgers University
AdvertisingHeuristicsProduct (category theory)CurrencyBusinessPsychologyActuarial scienceEconomicsMarketingHeuristicMicroeconomicsImpact biasCognitive psychologyBoundary value problemConsumer behaviourPatienceWait timeProcess (engineering)PhenomenonMonetary economicsSocial psychology
45Publications
10H-index
541Citations
Publications 33
Newest
#1Carey K. MorewedgeH-Index: 27
#2Ashwani MongaH-Index: 10
Last. Deborah A. SmallH-Index: 30
view all 5 authors...
Technological innovations are creating new products, services, and markets that satisfy enduring consumer needs. These technological innovations create value for consumers and firms in many ways, b...
6 CitationsSource
#1Ashwani MongaH-Index: 3
#1Ashwani MongaH-Index: 10
Last. Rajesh BagchiH-Index: 14
view all 2 authors...
#1Ashwani MongaH-Index: 10
#1Ashwani MongaH-Index: 3
Last. Rajesh BagchiH-Index: 14
view all 2 authors...
Source
#1Ashwani MongaH-Index: 3
Last. Rajesh BagchiH-Index: 14
view all 2 authors...
Source
#1Ashwani MongaH-Index: 10
#1Ashwani MongaH-Index: 3
Last. Rajesh BagchiH-Index: 14
view all 2 authors...
Source
#1Ashwani MongaH-Index: 10
#1Ashwani MongaH-Index: 3
Last. Rajesh BagchiH-Index: 14
view all 2 authors...
Source
#1Ashwani MongaH-Index: 10
#1Ashwani MongaH-Index: 3
Last. Rajesh BagchiH-Index: 14
view all 2 authors...
Source
#1Ashwani MongaH-Index: 10
#1Ashwani MongaH-Index: 3
Last. Rajesh BagchiH-Index: 14
view all 2 authors...
Source
#1Ozum ZorH-Index: 1
Last. Ashwani MongaH-Index: 10
view all 3 authors...
#1Rafay A. SiddiquiH-Index: 3
#2Ashwani MongaH-Index: 10
Last. Eva C. BuechelH-Index: 8
view all 3 authors...