Review paper
The indirect experience of nature: biomorphic design forms in servicescapes
Abstract
Purpose This paper aims to introduce the concept of biomorphism (i.e. indirect experience of nature) in servicescape designs and validates its impact on consumer responses. Using the stimulus-organism-response (S-O-R) framework, this study explores the relationship between biomorphic servicescape designs and the servicescape preference. Further, it explains how biomorphic designs can help users to get better connected with the servicescapes by...
Paper Details
Title
The indirect experience of nature: biomorphic design forms in servicescapes
Published Date
Sep 24, 2020
Volume
34
Issue
6
Pages
847 - 867
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