Journal of Services Marketing
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#1Hyeyoon BaeH-Index: 2
#2Sang Hyun JoH-Index: 2
Last. Euehun LeeH-Index: 16
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Purpose: While service inclusion principles raise the awareness of scholars to service that improves holistic well-being, little research explicitly investigates the spiritual dimensions of service inclusion. This study, therefore, aims to explore faith-based service inclusion in sub-Saharan Africa. Design/methodology/approach: A qualitative case study of the Salvation Army’s Chikankata Services in Zambia was undertaken. Semi-structured interviews with the organization’s leaders and professional...
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Purpose: Access-based services (ABS) have been adversely impacted by the COVID-19 pandemic null This study aims to validate customer barriers to ABS focusing on the contamination barrier null As service employees’ presence violates the COVID-19 physical distancing norms and heightens contamination fear, this paper tests its effects on continued use intentions of ABS null This study also empirically examines the role of conspicuous virtue signaling and organizational response null Design/methodol...
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#1Naveen DonthuH-Index: 55
#2Satish KumarH-Index: 11
Last. Anders GustafssonH-Index: 25
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