Journal of Services Marketing
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4.47
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1,516
Papers 1,488
1 page of 149 pages (1,488 results)
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#1N. Ela Gokalp ArasH-Index: 1
#2Sertan KabadayiH-Index: 16
Last. Erhan AydinH-Index: 7
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#1G RejikumarH-Index: 7
#2Ajay JoseH-Index: 5
Last. Aswathy Asokan-AjithaH-Index: 1
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Purpose This study aims to propose research directions for service providers to most effectively navigate through (and beyond) the post-pandemic service delivery challenges from a North American perspective. Design/methodology/approach This paper is based on the personal reflections of an academic researcher who has focused on the intersection of technology in services marketing for nearly 25 years. Findings The paper takes the position that much of what was learned through the internet revoluti...
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Purpose This paper aims to propose a framework of transformative strategies across the different levels of the service ecosystem for the recovery, well-being and inclusion of Latin American small service firms in the new service marketplace. Design/methodology/approach The viewpoint presents an overview of the transformative strategies that can be developed by ecosystem actors for Latin American small service firms in the new marketplace, due to the pandemic crisis. The data are based on persona...
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#1Ming Chi (Jilin University)
Last. Yongshun Xu (Jilin University)
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Online service brand communities (OBCs) are an essential services marketing channel and relationship marketing tool, in which social capital (SC) is a critical success factor. Underpinned in social identity and social exchange theories, this paper aims to explore the effects of SC on customer brand engagement (CBE), considering the roles of collective psychological ownership (CPO), customer citizenship behaviour (CCB) and perceived community support (PCS).,The research model was tested using sur...
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