Deepak S. Kumar
Indian Institute of Management Kozhikode
AestheticsHuman–computer interactionHospitalityAdvertisingSpecificationPlace identityEmpirical researchEmerging marketsCultural diversitySocial influenceSERVQUALBluesService qualityArtSociologyBusinessMarketing scienceMeteorologyBlueprintPsychologyCycloneMarketingFunctional illiteracyMacroAttention restoration theoryCognitive psychologyEnvironmental psychologyConceptual model (computer science)Mobile commerceStakeholderPerspective (graphical)Sustainability organizationsBrand equityGlobalizationMarket environmentData scienceGestalt psychologyServicescapeTechnology acceptance modelCamouflagePlace brandingValue (ethics)DestinationsDownside riskInterpersonal deception theoryLoyaltySmart cityPleasureIdentity (social science)Test (assessment)AtmosphericsContext (language use)Transparency (behavior)Service (business)MoodServices marketingField (Bourdieu)PreferenceE loyaltyPeer influenceNon linear modelVisual aestheticsConsumer responseSharing economyForeign direct investmentExperiential learningService (systems architecture)Environmental scienceLogoIndustrial organizationComputer scienceService (economics)Social mediaKnowledge managementBrand managementUpside potential ratioSustainabilityService delivery frameworkValue propositionText miningApplied psychologySocial psychologyNatural (music)Information processing theoryBiophilia hypothesisMarketing mix
22Publications
7H-index
116Citations
Publications 21
Newest
#1Sangeetha Gunasekar (Amrita Vishwa Vidyapeetham)H-Index: 4
#2Deepak S. KumarH-Index: 7
Last. Dileep Menon (Amrita Vishwa Vidyapeetham)
view all 6 authors...
Studies based on online textual data are increasingly used in the hospitality sector to gain better consumer insights. Using text mining of TripAdvisor reviews and mapping it to hard and soft attri...
Source
Visual brand identity plays a major role in communicating brand image in today’s cluttered marketing environment. Although studies related to brand identity elements have explored the effects of its individual elements such as logo, brand name, taglines, their holistic impact has not been fully investigated. Extending the design principles of biomorphism (which is imitating natural or nature-related attributes) from environmental psychology and architecture, we introduce a new holistic concept c...
Source
#1Deepak S. KumarH-Index: 7
#2Keyoor PuraniH-Index: 9
Last. Shyam A. ViswanathanH-Index: 2
view all 3 authors...
This paper aims to introduce the concept of biomorphism (i.e. indirect experience of nature) in servicescape designs and validates its impact on consumer responses. Using the stimulus-organism-response (S-O-R) framework, this study explores the relationship between biomorphic servicescape designs and the servicescape preference. Further, it explains how biomorphic designs can help users to get better connected with the servicescapes by introducing the mediating role of attention restoration and ...
2 CitationsSource
#1Keyoor Purani (Indian Institute of Management Kozhikode)H-Index: 9
#2Deepak S. Kumar (Amrita Vishwa Vidyapeetham)H-Index: 7
Last. Sunil Sahadev (University of Salford)H-Index: 16
view all 3 authors...
Abstract This study develops and validates a new, personal characteristics and peer influence based perspective on e-loyalty formation among millennial customers. Deviating from existing models, it examines the indirect influence of personal characteristics like perceived compatibility, innovativeness and peer influence in terms of perceived subjective norms. Data are collected from 380 millennial respondents from India who have made purchases from an e-retailer in the previous 6 months. The PLS...
22 CitationsSource
#1Deepak S. Kumar (Amrita Vishwa Vidyapeetham)H-Index: 7
#2Keyoor Purani (Indian Institute of Management Kozhikode)H-Index: 9
Last. Shyam A. Viswanathan (Amrita Vishwa Vidyapeetham)H-Index: 2
view all 3 authors...
Influence of visual aesthetics in product design, service environments and websites are well explored but increasing usage of mobile interfaces and the different use context demand investigation of influence of visual aesthetics of mobile app interfaces – ‘appscapes’ on mobile app adoption and m-loyalty. In this study, the conceptual model is developed by applying Kaplan's information processing model from environmental psychology and integrating it into the Technology Acceptance Model, th...
20 CitationsSource
#1Deepak S. Kumar (Amrita Vishwa Vidyapeetham)H-Index: 7
#2Keyoor Purani (Indian Institute of Management Kozhikode)H-Index: 9
Prior research in tourism and hospitality domain calls for closer attention to model specification when using partial least square-structural equation modeling (PLS-SEM), including the choice of software and algorithm for PLS model estimation. This paper aims to illustrate the significance of choosing appropriate algorithms for testing the nature of relationships by comparing findings using two different PLS-SEM software packages.,Using a field experiment, relationships between visual servicesca...
9 CitationsSource
#1Keyoor Purani (Indian Institute of Management Kozhikode)H-Index: 9
#2Deepak S. Kumar (Amrita Vishwa Vidyapeetham)H-Index: 7
The purpose of this study is to explore the relationship between the biophilic stimuli present in the servicescape and restorative effects on psychological states among consumers. The research also examines moderating role of service contexts in this relationship.,This empirical study applied a laboratory-like experimental design with one-shot treatment. About 566 usable responses were collected using six photographic images – three were biophilic environments and three were non-biophilic enviro...
15 CitationsSource
#1Deepak S. Kumar (Amrita Vishwa Vidyapeetham)H-Index: 7
#2Keyoor Purani (Indian Institute of Management Kozhikode)H-Index: 9
Last. Sunil Sahadev (University of Salford)H-Index: 16
view all 3 authors...
The paper looks at the impact of visual servicescapes at consumer preferences. Using an experimental methodology, we try to understand the imapct of different servicescape aesthetic dimensions on emotional and congnitive responses of customers.
12 CitationsSource
#1Deepak S. KumarH-Index: 7
Last. Keyoor PuraniH-Index: 9
view all 3 authors...
Last. Deepak S. KumarH-Index: 7
view all 2 authors...