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doi.org/10.1016/j.jbusres.2020.02.032
Customers’ motivation to engage with luxury brands on social media
Saleh Bazi
7
,
Raffaele Filieri
51
,
Matthew Gorton
33
View all 3 authors
Journal of Business Research
9.80
Volume: 112, Pages: 223 - 235
Published
: Mar 26, 2020
237
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Business
Customer engagement
Advertising
Epistemology
Art
Visual arts
Marketing
Philosophy
Political science
Brand awareness
Psychology
Law
Brand equity
Brand engagement
Quality (philosophy)
Social media
Brand management
Entertainment
Paper Details
Title
Customers’ motivation to engage with luxury brands on social media
DOI
doi.org/10.1016/j.jbusres.2020.02.032
Published Date
Mar 26, 2020
Journal
Journal of Business Research
Volume
112
Pages
223 - 235
Notes
History
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