The role of technology-based services in establishing brand equity within the private hospitals sector in Kuwait

Published on Jan 22, 2019in Journal of Transnational Management
· DOI :10.1080/15475778.2018.1562298
Dhoha AlSaleh3
Estimated H-index: 3
(Gulf University for Science and Technology)
Source
Abstract
AbstractThis study aims to explore the role of technology-based services in establishing brand equity within the private hospitals sector in Kuwait. A survey is designed based on dimensions that in...
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