The role of technology-based services in establishing brand equity within the private hospitals sector in Kuwait

Published on Jan 22, 2019in Journal of Transnational Management
· DOI :10.1080/15475778.2018.1562298
Dhoha AlSaleh3
Estimated H-index: 3
(Gulf University for Science and Technology)
AbstractThis study aims to explore the role of technology-based services in establishing brand equity within the private hospitals sector in Kuwait. A survey is designed based on dimensions that in...
📖 Papers frequently viewed together
2 Citations
4 Citations
#1Mário Augusto (UC: University of Coimbra)H-Index: 12
#2Pedro Torres (UC: University of Coimbra)H-Index: 9
Abstract The aim of this research is to investigate the influence of brand attitude (BAtt) and electronic word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the banking industry. The proposed conceptual model includes a full mediation of consumer-brand identification and consumer-based brand equity. The data was gathered through a web survey, which was administered among bank customers, yielding a total of 280 valid responses. The analysis was conducted using st...
39 CitationsSource
#1Piyush Sharma (Curtin University)H-Index: 26
#2Nebojsa S. Davcik (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 10
Last. Kishore Gopalakrishna Pillai (University of Bradford)H-Index: 15
view all 3 authors...
This study combines the signaling theory and dynamic marketing capabilities perspective to investigate the mediating role of product innovation in the influence of R&D expenditure and brand equity on marketing performance. The study shows that MNC firms are able to use R&D expenditure to improve their product innovation and market share to a greater extent compared to SME and retailer firms. However, the stronger brand equity of MNC firms may actually hurt the performance of their new products b...
49 CitationsSource
The current research investigates brand equity on patients’ purchasing behaviors in private dental practice in Jeddah. This research proposes and tests a four-factor model that influences purchasing behaviors. These factors include the independent variables of brand awareness, brand image, brand loyalty, and perceived quality, while the dependent variable is purchasing behavior. In order to explore this issue, a quantitative method was used in the form of a questionnaire issued in the researched...
2 CitationsSource
#1Kevin Lane Keller (Dartmouth College)H-Index: 72
“Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” published in the Journal of Marketing in 1993, was one of the early thought pieces and review papers on branding in the field. Written to be a comprehensive bridge between the theory and practice of branding, it has received a large number of citations and several awards through the years. Here, I look back at that article and provide some perspective as to how it was developed, highlighting some of its main contributions. I...
107 CitationsSource
#1Munyaradzi W. Nyadzayo (Swinburne University of Technology)H-Index: 10
#2Saman Khajehzadeh (Griffith University)H-Index: 5
This study examines the mediating role of customer relationship management (CRM) quality to better explain the effects of service evaluation variables (service quality, customer satisfaction and customer value) on customer loyalty. The study also investigates the moderating effect of brand image on these mediated relationships. The mediating role of CRM quality on the relationship between the service evaluation variables and customer loyalty is supported. Further, it is found that the indirect e...
131 CitationsSource
#1Subash Lonial (University of Louisville)H-Index: 2
#2P.S. Raju (University of Louisville)H-Index: 17
Purpose – The purpose of this paper is to examine the role of perceived service attributes in the development of overall customer satisfaction (OCS) and customer loyalty (CL) in a health-care setting. This paper also sheds light on the role of hospitalist physicians (HPs) and offers suggestions to improve patient satisfaction and loyalty. Design/methodology/approach – A telephone survey was used to collect data from recently hospitalized patients with respect to their HP. Structural equations mo...
18 CitationsSource
#1Ali Reza Montazemi (McMaster University)H-Index: 18
#2Hamed Qahri-Saremi (UIS: University of Illinois at Springfield)H-Index: 7
Abstract Despite the potential benefits that online banking offers consumers, it has low adoption rate. We systematically review online banking adoption literature to propose two research models of factors affecting pre-adoption and post-adoption of the online banking. To test our proposed models, we applied a two-stage random-effects meta-analytic structural equation modeling method to data collected from 25,265 cases from primary empirical studies of online banking adoption. Our findings show ...
121 CitationsSource
#1Elmira NazariH-Index: 1
#2Behroz GhasemiH-Index: 1
Last. Soheil Sarmad SaeidiH-Index: 1
view all 3 authors...
Today, environmental sustainability for making goals in favor of the beneficiaries in the society is highly considered. Since environment conservation is more important in the world, selling green products has increased. As a result, the customers have a tendency to pay more money for the green products. Therefore, the present paper applies the structural equations model and the partial least squares approach in order to study the relation among the variables of the green brand image, green bran...
3 Citations
#1Xin Xu (PolyU: Hong Kong Polytechnic University)H-Index: 10
#2James Y.L. Thong (HKUST: Hong Kong University of Science and Technology)H-Index: 49
Last. Viswanath Venkatesh (UA: University of Arkansas)H-Index: 78
view all 3 authors...
This paper examines the effects of information and communication technology ICT service innovation and its complementary strategies on brand equity and customer loyalty toward ICT service providers. We draw from research on brand equity and customer loyalty, ICT innovation management, and strategy complementarity to propose a model that includes new constructs representing ICT service innovation, i.e., service leadership, and its two complementary strategies, i.e., customization-personalization ...
30 CitationsSource
#1Sha Zhang (CAS: Chinese Academy of Sciences)H-Index: 2
#2Jenny van Doorn (UG: University of Groningen)H-Index: 19
Last. Peter S.H. Leeflang (Aston University)H-Index: 51
view all 3 authors...
The use of the customer equity framework as a focal marketing strategy to increase customer loyalty has emerged as an important topic. Despite a growing number of investigations, previous studies are limited by their strong U.S. and European orientations. Research into Western consumers cannot necessarily predict the behaviour of Eastern consumers though. Therefore, this study investigates whether the link between customer equity drivers (value equity, brand equity and relationship equity) and l...
101 CitationsSource
Cited By2
#1Macire Kante (UJ: University of Johannesburg)H-Index: 5
#2Patrick Ndayizigamiye (UJ: University of Johannesburg)H-Index: 5
Abstract Policies are a cornerstone for the effective implementation of a strategy. In the healthcare context, policies should not only highlight a country's vision towards the provision of healthcare but also identify the mechanisms through which such provision will be dispensed and the target beneficiaries. In addition, information technologies have been acknowledged as important media for healthcare delivery. Moreover, as the world's population is ageing, there is a need for a renewed focus o...
#1Macire Kante (UJ: University of Johannesburg)H-Index: 5
#1M. Kante (UJ: University of Johannesburg)H-Index: 1
Last. P. Ndayizigamiye (UJ: University of Johannesburg)H-Index: 1
view all 2 authors...
Summary The workforce shortage in the healthcare sector, climate change, demographic changes and changing lifestyles are concerns for policymakers in developing countries. Hence, policymakers are resorting to technology-enabled solutions such as electronic healthcare and the Internet of Medical Things (IoMT) in particular. However, for such solutions to be effective there is a need for policies that guide their implementation and use. The aim of this paper was to analyse eHealth policies in deve...
2 CitationsSource