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Bragging Through an Intermediary

Irene Scopelliti
11
,
Joachim Vosgerau
15
,
George Loewenstein
104
ACR North American Advances
Published: Apr 1, 2018
Abstract
The use of an intermediary to convey positive information about a target person is received more favorably and is more effective than direct self -promotion by the target person . These effects persist irrespective of whether the intermediary is motivated by self-interest . However, intermediation may carry image costs for the...
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Paper Details
Title
Bragging Through an Intermediary
Published Date
Apr 1, 2018
Journal
ACR North American Advances
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