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This paper explores the power of narcissists in social product configurators. We show that narcissists are more likely to share their customized product online and to use I-centered communication to describe it. Because other consumers adjust their customized product to the narcissist’s one, they evaluate their customized product less favorably.
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#1B GuoH-Index: 1
#2Catarina SismeiroH-Index: 13
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This paper explores the collective pursuit of quasi-scientific knowledge practices as a consumption activity. By empirically analyzing the highly-specialized collective practice of game-breaking we grant insights into consumption collectives constituting knowledge systems. We show that the collective explorative endeavor of epistemic consumption relegates the aesthetic dimension of collective consumption to the backstage. By uncovering knowledge pathways, this study sheds light on the structurin...
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