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Review paper

Neuromarketing empirical approaches and food choice: A systematic review

Volume: 108, Pages: 650 - 664
Published: Nov 23, 2017
Abstract
Consumers' food choices are often driven by reasons of which consumers are not fully aware. Decision-making about food is influenced by a complex set...
Paper Details
Title
Neuromarketing empirical approaches and food choice: A systematic review
Published Date
Nov 23, 2017
Volume
108
Pages
650 - 664
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