Context and wine quality effects on consumers' mood, emotions, liking and willingness to pay for Australian Shiraz wines

Volume: 89, Pages: 254 - 265
Published: Nov 1, 2016
Abstract
This study investigated the effect of different contexts on consumers' mood, product-evoked emotions, liking and willingness to pay for wine. Three consumer trials (n = 114, 115, and 120) examined 3 different sample sets of 4 Australian commercial Shiraz wines. Each sample set was comprised of a high, medium-high, medium-low and low quality wine as designated by an expert panel. Wine consumers evaluated the same set of wines in the three...
Paper Details
Title
Context and wine quality effects on consumers' mood, emotions, liking and willingness to pay for Australian Shiraz wines
Published Date
Nov 1, 2016
Volume
89
Pages
254 - 265
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