I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others
Abstract
This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of the other consumer. We find that people choose a larger portion following another consumer who first selects a large quantity but that this portion is significantly smaller if the other is...
Paper Details
Title
I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others
Published Date
Aug 25, 2009
Journal
Volume
36
Issue
6
Pages
915 - 929
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