Journal of Consumer Research
Papers
2471
Papers 2519
1 page of 252 pages (2,519 results)
Newest
#1Brady T Hodges (MU: University of Missouri)
#2Haipeng Chen (UK: University of Kentucky)H-Index: 15
Source
#1Maria A. Rodas (UIUC: University of Illinois at Urbana–Champaign)H-Index: 2
#2Deborah Roedder John (UMN: University of Minnesota)H-Index: 30
Last. Carlos J. Torelli (UIUC: University of Illinois at Urbana–Champaign)H-Index: 20
view all 0 authors...
Source
#2George E. NewmanH-Index: 29
Last. Ravi DharH-Index: 66
view all 0 authors...
Source
#1Ximena Garcia-Rada (A&M: Texas A&M University)H-Index: 6
#2Mary Steffel (NU: Northeastern University)H-Index: 9
Last. Michael I. Norton (Harvard University)H-Index: 71
view all 0 authors...
Source
#1Dongjin He (Lingnan University)
#2Yuwei Jiang (PolyU: Hong Kong Polytechnic University)H-Index: 13
Last. Gerald J. Gorn (PolyU: Hong Kong Polytechnic University)H-Index: 33
view all 0 authors...
Source
#1Verena E. Wieser (University of Innsbruck)H-Index: 1
#2Marius K. Luedicke (City University London)H-Index: 11
Last. Andrea Hemetsberger (University of Innsbruck)H-Index: 16
view all 0 authors...
How do CEOs, entrepreneurs, managers, celebrity bloggers, and other brand leaders acquire charismatic authority in the marketplace? Grounded in a multi-perspective, in-depth case study of the charismatic CEO of an Austrian shoe manufacturer, this article introduces a sociocultural mechanism called charismatic entrainment. Charismatic entrainment involves brand leaders staging charismatic authority by promoting polarized worldviews and taking personal risks to demonstrate their ability to lead so...
Source
#1Jaeyeon Chung (Rice University)H-Index: 1
#1Jaeyeon Chung Jae (Rice University)
Last. Matthew Pearson (Rice University)H-Index: 1
view all 5 authors...
1 CitationsSource
#1Yan Vieites (FGV: Fundação Getúlio Vargas)H-Index: 1
#2Rafael Goldszmidt (FGV: Fundação Getúlio Vargas)H-Index: 8
Last. Eduardo B. Andrade (FGV: Fundação Getúlio Vargas)H-Index: 18
view all 3 authors...
Source
Source
#1Quentin André (CU: University of Colorado Boulder)H-Index: 2
#2Nicholas Reinholtz (CU: University of Colorado Boulder)H-Index: 3
Last. Bart de Langhe (Ramon Llull University)H-Index: 9
view all 3 authors...
Source
12345678910
Top fields of study
Advertising
Business
Psychology
Marketing
Consumer behaviour
Social psychology