Journal of Consumer Research
Papers 2,552
1 page of 256 pages (2,552 results)
#1Francesca Valsesia (UW: University of Washington)H-Index: 2
#2Kristin Diehl (USC: University of Southern California)H-Index: 17
#1D. Matthew Godfrey (University of Massachusetts Amherst)H-Index: 2
#2Linda L. Price (UW: University of Wyoming)H-Index: 34
Last. Robert F. Lusch (UA: University of Arizona)H-Index: 60
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#1Jing Lei (University of Melbourne)
Abstract null null null null null null null null null null null null null null Trade-offs between attributes are common when making product choices. Prior research suggests that consumers tend to avoid the extremes and opt for the middle options when they make a trade-off decision between two key product attributes (e.g., tastiness and healthiness of food items) in one step. In this research, we examine how consumers make such trade-off decisions in a two-step choice process in which consumers f...
#1Tanvi Gupta (IIMU: Indian Institute of Management Udaipur)H-Index: 1
#2Henrik Hagtvedt (BC: Boston College)H-Index: 17
#1Dirk HovyH-Index: 29
#1Dirk HovyH-Index: 1
Last. J. Jeffrey Inman (University of Pittsburgh)H-Index: 40
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#1Ralf van der Lans (HKUST: Hong Kong University of Science and Technology)H-Index: 9
#2Rik Pieters (TiU: Tilburg University)H-Index: 60
Last. Michel Wedel (UMD: University of Maryland, College Park)H-Index: 61
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Online advertising can help consumers to implement their purchase intentions on shopping websites. This research tests the hypothesis that online advertising can speed-up product search by visually suppressing competing products rather than by enhancing the target product on websites that lack a systematic visual organization. First, a survey shows that searching for products on a shopping website after having clicked on an online ad is a common experience. Second, a lay-theory experiment shows ...
#2Susan M. Broniarczyk (The University of Texas at Austin)H-Index: 24
Consumer multitasking (i.e. working on multiple tasks simultaneously) is a widespread modern phenomenon, yet the literature lacks an understanding of when and why consumers multitask. We experimentally show that consumers engage in multitasking behavior as a way to compensate for feelings of low control. Specifically, across five main studies and seven web appendix studies using two different multitasking paradigms, we find that consumers feeling low (vs. high) control volitionally choose to mul...
#1Matthew D. Rocklage (University of Massachusetts Boston)H-Index: 9
#2Derek D. Rucker (NU: Northwestern University)H-Index: 41
Last. Loran F. Nordgren (NU: Northwestern University)H-Index: 21
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#1Robert V. Kozinets (University of Pennsylvania)H-Index: 35
#2Daniela Abrantes Ferreira (UFRJ: Federal University of Rio de Janeiro)H-Index: 3
Last. Paula Chimenti (UFRJ: Federal University of Rio de Janeiro)H-Index: 5
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#1Lauren Grewal (Dartmouth College)H-Index: 5
#2Eugenia C. Wu (University of Pittsburgh)H-Index: 6
Last. Keisha M. Cutright (Duke University)H-Index: 11
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