Darren W. Dahl
University of British Columbia
CreativityAdvertisingFeelingSocial influenceProduct (category theory)Consumption (economics)SociologyBusinessPsychologyEconomicsMarketingCognitive psychologyNew product developmentConsumer behaviourPerceptionEmbarrassmentCondomContext (language use)VisualizationPublic relationsComputer scienceProcess (engineering)Social psychology
Publications 170
Crowdfunding has emerged as an alternative means of financing new ventures by utilizing the financial support of a large group of individual investors. In this research, we ask a novel question: do...
#1Oguz Ali AcarH-Index: 9
#2Darren W. DahlH-Index: 53
Last. Martin SchreierH-Index: 25
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Research suggests that companies financed through crowdfunding are often seem by consumers as higher quality and less elitist than products financed through VCs or other more traditional forms of start-up finance. This may explain why Amazon markets a line of Kickstarter financed products. The effect is not universal, however: where safety is an issue, the judgment of ordinary consumers is less valued than the expertise of professional investors.
#1Jennifer Argo (U of A: University of Alberta)H-Index: 26
#2Darren W. Dahl (UBC: University of British Columbia)H-Index: 53
Abstract In this article we review research from the past decade that explores how elements of social influence in the bricks-and-mortar retail environment impact customers. We focus our discussion on demonstrating how the active and passive social influence of the salesforce and other shoppers in the retail context can impact a focal customer’s thoughts, feelings, and behaviors. Additionally, we utilize our review as an opportunity to highlight a variety of directions future research could purs...
15 CitationsSource
4 CitationsSource
AbstractThis article finds that aesthetic packaging perceptual cues influence consumer premature disposal behavior of partially consumed products. Specifically, in the context of bottled water, we find that the visual contrast between the label placement and the unfinished remaining product impacts consumer disposal intentions: the larger the contrast, the greater the likelihood that the consumer will throw away the partially consumed product. Drawing on the reference-dependent perception litera...
2 CitationsSource
#2Yann CornilH-Index: 6
Last. Nina GrosH-Index: 1
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Companies frequently allow customers to customize products by assembling different product features or ingredients. Whereas existing research has demonstrated that customers assign greater overall ...
2 CitationsSource
#1Helen Si WangH-Index: 1
#2Charles H. NobleH-Index: 18
Last. Sungho ParkH-Index: 7
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Despite the growing popularity of cocreation approaches to innovation, the bottom-line results of these efforts continue to frustrate many firms. Marketing communications are one important tool in ...
8 CitationsSource
#1Sara Hanson (UR: University of Richmond)H-Index: 4
#2Lan Jiang (Santa Clara University)H-Index: 6
Last. Darren W. Dahl (UBC: University of British Columbia)H-Index: 53
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Generating and maintaining consumers’ engagement in online brand communities is critical for marketing managers to enhance relationships and gain customer loyalty. In this research, we investigate how the type of signal used to indicate user reputation can enhance (or diminish) consumers’ community engagement. Specifically, we explore differences in perceptions of points (i.e., point accrual systems), labels (i.e., descriptive, hierarchical identification systems), and badges (i.e., descriptive,...
22 CitationsSource
#1Jenny G. OlsonH-Index: 2
#2Brent McFerranH-Index: 15
Last. Darren W. DahlH-Index: 53
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#1Ravi Mehta (UIUC: University of Illinois at Urbana–Champaign)H-Index: 8
#2Darren W. Dahl (UBC: University of British Columbia)H-Index: 53
5 CitationsSource