Intentionally developed business network for mobile marketing: a case study from Finland

Purpose The purpose of the paper is to investigate an intentionally developed business network (IDBN) for mobile marketing (m‐marketing). Design/methodology/approach The IDBN for m‐marketing is studied in the light of a literature review of m‐marketing and IDBNs. In addition to this, a case study has been conducted. Findings It was found that in m‐marketing there are several phases that need to be completed successfully. Resources and...