Franchisee personality
Abstract
Purpose The purpose of this paper is to make the first attempt to examine franchisee personality within the context of alternative franchisee ownership structures (single unit versus multiple unit ownership) and service type (standardised versus customised). Design/methodology/approach A self‐report mail survey was used in the paper to collect data from a random sample of 363 franchisees drawn from 83 franchise groups. Personality was...
Paper Details
Title
Franchisee personality
Published Date
Feb 13, 2009
Volume
43
Issue
1/2
Pages
90 - 109
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