Scott Keith W Weaven
Griffith University
Service qualitySociologyBusinessPsychologyEconomicsMarketingPolitical scienceQualitative researchSmall businessSelf-employmentFranchiseContext (language use)Service (business)Multi unitCorporate governancePublic relationsIndustrial organizationUnit (housing)Sample (statistics)Social mediaRelationship marketingKnowledge managementSocial psychologyEntrepreneurship
135Publications
25H-index
1,601Citations
Publications 136
Newest
#1Haroon Iqbal Maseeh (Griffith University)
#2Charles Jebarajakirthy (Griffith University)H-Index: 12
Last. Scott Keith W Weaven (Griffith University)H-Index: 25
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Abstract null null Adopting a meta-analysis approach, this study synthesises the quantitative literature on mobile advertising and proposes a meta-analytic conceptual model that shows the frequently studied variables in the literature. We performed a bivariate and a multivariate meta-analysis to examine the association between the antecedents, attitude, and intention to receive mobile advertisements. The findings show that personalisation, entertainment, credibility, and informativeness are posi...
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#1Gajendra Liyanaarachchi (Griffith University)H-Index: 2
#2Sameer Deshpande (Griffith University)H-Index: 19
Last. Carina Roemer (Griffith University)
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#1Amani AlsalemH-Index: 1
#2Park ThaichonH-Index: 1
Last. Scott Keith W WeavenH-Index: 25
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#1Felix SeptiantoH-Index: 13
#2Gavin NortheyH-Index: 11
Last. Scott Keith W WeavenH-Index: 25
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Purpose: This paperaims to investigate a novel expectation by examining how framing a company as its constituent members (members frame) versus an organization (organization frame) can influence consumer evaluations of a product or service from this company. Design/methodology/approach: Four studies were conducted examining the effectiveness of an organization (vs members) frame in a between-subjects experimental design (a pilot study, Studies 1a, 1b and 2). Study 2 also tested the moderating ro...
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#1Zhanna KremezH-Index: 2
#2Lorelle FrazerH-Index: 20
Last. Sara Quach (Griffith University)H-Index: 8
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Purpose: The purpose of this paper is to provide an in-depth investigation of e-commerce strategy implementation in mature franchise organisations from both franchisor and franchisee perspectives. Design/methodology/approach: This research employed a multiple case study method where the e-commerce strategies of two mature franchise organisations were investigated in depth. Franchising experts were interviewed to provide an additional dimension to this study. Findings: This research found that e-...
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#1Sara Shawky (Griffith University)H-Index: 2
#2Krzysztof Kubacki (AUT: Auckland University of Technology)H-Index: 2
Last. Scott Keith W Weaven (Griffith University)H-Index: 25
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Despite the known benefits offered by social media to create engagement in social marketing programs, scholars have highlighted the need for more evidence-based, practical, and measurable approache...
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Purpose: This paper advocates for banks to understand customers' online privacy concerns, use those insights to segment consumers and design tailored sales strategies to build a mutual relationship through a social exchange that produces a competitive advantage. Design/methodology/approach: A qualitative study involving 30 in-depth interviews with Australian and Asian millennials residing in Australia was conducted using a grounded theory approach to explore privacy concerns of online banking an...
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#2Park ThaichonH-Index: 1
Last. Scott Keith W WeavenH-Index: 25
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Last. Park ThaichonH-Index: 10
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Artificial intelligence (AI) is shifting the way of how customers interact with organisations by blending both physical and digital environments, thereby creating a new paradigm of customer-organisation relationship. The new relationship boundary driven by AI principally challenges as well as creates opportunities for relationship marketing theories and practices. The main objective of this chapter is to present a framework named ‘physical-digital space’ to demonstrate how AI can merge the physi...
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