Debra Ann Grace
Griffith University
AdvertisingFeelingConsumption (economics)SociologyBusinessBrand awarenessPsychologyEconomicsMarketingTourismMarketing managementPerspective (graphical)Brand equityConsumer behaviourContext (language use)Service (business)Public relationsSample (statistics)Brand managementSocial psychology
114Publications
31H-index
3,169Citations
Publications 113
Newest
#1Scott Keith W Weaven (Griffith University)H-Index: 25
#2Sara Quach (Griffith University)H-Index: 8
Last. Debra Ann Grace (Griffith University)H-Index: 31
view all 6 authors...
Abstract This study examines dynamic capabilities contributing to SME survival and growth during an economic downturn. Adopting a qualitative approach using the collective, instrumental case-based method, we conducted forty interviews with both successful and unsuccessful franchisees and independent SMEs, business and franchising experts, and franchisors in Australia. A framework of SMEs’ success was developed. Under survival mechanisms, it confirms the importance of business owner characteristi...
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#1Sara QuachH-Index: 8
Last. James R. BrownH-Index: 31
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Purpose: Framed within the theoretical domain of attribution theory, this study aims to investigate the antecedents of experienced regret following an entrepreneur’s business failure (defined as firm discontinuance, closure or bankruptcy) and the impact of regret on personal well-being. Design/methodology/approach: The population of interest was business owners whose businesses had failed within the past five years. The data was collected from 319 failed entrepreneurs using an online survey. Str...
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#1Joan Carlini (Griffith University)H-Index: 3
#2Debra Ann Grace (Griffith University)H-Index: 31
With corporate social responsibility (CSR) becoming increasingly important, this research forms a nexus for strategic CSR and internal brand knowledge through the conceptual development and empiric...
2 CitationsSource
#1Jiraporn Surachartkumtonkun (Griffith University)H-Index: 5
#2Debra Ann Grace (Griffith University)H-Index: 31
Last. Mitchell Ross (Griffith University)H-Index: 12
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Abstract This research examines third-party perceptions of unfair reviews and effects of managerial responses. Using an experimental research design, this research reports the findings of two studies involving 1115 US consumers. Study 1 examines third-party perceptions (i.e., severity of incident, attribution of blame and opportunistic intentions) after reading reviews. Study 2 examines the moderating influence of the managerial response strategies. The findings provide significant insight for s...
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#1Ceridwyn King (TU: Temple University)H-Index: 25
#2Kevin Kam Fung So (OSU: Oklahoma State University–Stillwater)H-Index: 20
Last. Debra Ann Grace (Griffith University)H-Index: 31
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Abstract Increased pressure to remain competitively viable necessitates that hospitality organizations are responsive to the market. Through a theory of cooperation and competition lens, this study examines how hospitality organizations can enhance their market responsiveness via the mechanism of employee voice. Using multi-level data from 75 U.S. chain restaurants, results show employee-organization goal alignment builds employee efficacy necessary to exhibit effective prosocial voice and forti...
2 CitationsSource
Purpose: This paper focuses on exploring the relationship between Australian university websites and international student enrolments. Few studies have investigated this relationship and, as such, this research addresses some of the existing knowledge gaps. Design/methodology/approach: A mono-method qualitative methodology was adopted for this study. Primary data collection was through the website content of selected Australian universities. Six Australian universities were selected; three unive...
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#2Debra Ann Grace (Griffith University)H-Index: 31
#3Joseph Lo Iacono (Griffith University)H-Index: 5
Last. Joan Carlini (Griffith University)H-Index: 3
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As value co-creation continues to gain traction as one of the most influential concepts in contemporary marketing, it is worthwhile to explore the role of the customer in the realisation of value. This paper considers that customer participation in a range of active customer behaviours, including development, feedback, advocacy and helping, can co-create customer perceptions of brand value. In particular, the research examines the interplay between the dimensions of quality, emotional, price and...
8 CitationsSource
Purpose: Drawing on an outside-in marketing perspective, this paper aims to outline the development, implementation, evaluation and reflection of a real-world entrepreneurship education (EE) intervention with cognitive, affective and ultimately behavioural objectives. Design/methodology/approach: A specific and uniform EE program specifically targeted to current “would be” entrepreneurs who were investigating the franchising business model was developed, focusing on the behavioural outcomes. The...
1 CitationsSource
#1Debra Ann Grace (Griffith University)H-Index: 31
#2Mitchell Ross (Griffith University)H-Index: 12
Last. Ceridwyn King (TU: Temple University)H-Index: 25
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Abstract The goal of this research is to develop and validate a multi-dimensional scale measure of brand fidelity. This paper reports the rigorous process of scale development, through two separate studies involving 592 US consumers. Study 1 involves scale item generation, content validation and scale purification, while Study 2 involves a two-wave data collection method, evaluating the refined brand fidelity scale within a nomological network of relationships. The results demonstrate the 20-ite...
6 CitationsSource
#1Wei Shao (Griffith University)H-Index: 6
#2Debra Ann Grace (Griffith University)H-Index: 31
Last. Mitchell Ross (Griffith University)H-Index: 12
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In this research, we propose a theoretical framework integrating functional theories of attitudes and consumer motivations in the context of luxury consumption. As such, this research offers a unique perspective into the investigation of brand visibility in luxury consumption. Three experimental studies were conducted involving advertisements for a luxury brand (i.e. Gucci). For each study, respondents were drawn from a Qualtrics opt-in survey panel. The findings highlight the fundamental issue ...
12 CitationsSource