Review paper
An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction
Abstract
An exchange perspective of franchising recognizes the important role that both the franchisor and franchisee assume in developing and maintaining sustainable relationships. However, should franchisees not perceive value in the quality of provided products or services, some incentive misalignment between agent and principal is likely (e.g. free riding, non-compliance with system standards), potentially resulting in greater perceptions of...
Paper Details
Title
An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction
Published Date
Sep 1, 2011
Journal
Volume
87
Issue
3
Pages
366 - 380
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