Journal of Retailing
Papers 1,000
1 page of 100 pages (1,000 results)
#1Bipul Kumar (IIM-I: Indian Institute of Management Indore)H-Index: 5
#2Richard P. Bagozzi (UM: University of Michigan–Ann Arbor)H-Index: 116
Last. Lalita A. Manrai (UD: University of Delaware)H-Index: 20
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Abstract null null This paper documents a comprehensive theoretical framework that has been developed to understand conspicuous consumption behavior. The proposed framework identifies three antecedents and two consequences of conspicuous consumption. We tested hypotheses concerning this framework using a meta-analytic approach. We also meta-analytically tested the effect of contextual, methodological, and individual-level moderators on the relationship between conspicuous consumption and its con...
#1Boram Lim (KU: University of Kansas)
#2Ying Xie (UTD: The University of Texas at Dallas)H-Index: 12
Last. Ernan Haruvy (Desautels Faculty of Management)H-Index: 30
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Abstract null null The authors investigate the impact of customers’ mobile app adoption on grocery shopping behaviors. Specifically, they investigate the cannibalization of existing physical and online channels by the newly adopted mobile app and evaluate changes in households’ total expenditures at the focal chain. They find that households adopting the mobile app marginally decrease their spending in physical stores, but considerably increase their expenditures and shopping trips through the m...
#1Yoonju Han (Lehigh University)H-Index: 1
#2Sandeep R. Chandukala (SMU: Singapore Management University)H-Index: 6
Last. Shibo Li (IU: Indiana University)H-Index: 14
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Abstract null null Research on consumer in-store shopping behavior does not account for the existence of different types of display locations (e.g. storefront, store rear, secondary, front end cap, rear end cap, and shelf displays). This article focuses on accounting for and understanding the impact of various displays on consumer purchase behavior based on the Stimulus-Organism-Response (SOR) theory. Specifically, we study how displays closer to and farther from the main location of the focal c...
#1Anne L. RoggeveenH-Index: 26
#2Raj SethuramanH-Index: 20
Last. Rajkumar VenkatesanH-Index: 24
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#1Yi Li (Macquarie University)H-Index: 2
#2Elena Fumagalli (UTDT: Torcuato di Tella University)H-Index: 1
Abstract null null Retailers often delight their customers with surprise offers. Common wisdom would suggest that this practice is fruitful because customer delight elicits customer reciprocation and increases customer satisfaction. This research examines the negative consequences of offering such delight offers. Across five studies, customers receiving delight offers repetitively and on a regular basis develop a sense of entitlement. Once retailers decide to discontinue those offers, feelings o...
#1Anníbal C. Sodero (Max M. Fisher College of Business)H-Index: 6
#2Aidin Namin (BVK: College of Business Administration)H-Index: 6
Last. Sreekumar R. Bhaskaran (SMU: Southern Methodist University)H-Index: 11
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Abstract null null Retailers that sell seasonal products face significant challenges when planning inventory assortment. The incorporation of drop-shipping into their operations, wherein suppliers own and ship products directly to consumers at retailers’ requests, has only complicated these challenges. This study investigates multichannel assortment planning of retailers that sell seasonal products. We first capture structural properties of multichannel retailing of seasonal products through a s...
#1Sebastian Gabel (HU: Humboldt-Universität zu Berlin)H-Index: 2
#2Daniel Guhl (HU: Humboldt-Universität zu Berlin)H-Index: 6
Abstract null null Loyalty programs (LP) and rewards are ubiquitous in retailing, designed to increase customer expenditures and retention, gather abundant customer-level data, and design individually targeted coupons. Although studies have analyzed the individual impacts of LP rewards and targeted coupons on shopping trip incidence and expenditures, they have not compared the two instruments. By investigating the LP of a leading German grocery retailer that uses both LP rewards (points to redee...
#1Rajeev J. Sawant (FAU: Florida Atlantic University)H-Index: 2
#2Mahima Hada (CUNY: City University of New York)H-Index: 5
Last. Simon J. Blanchard (Georgetown University)H-Index: 11
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ABSTRACT Franchisors often modify the contract terms offered to prospective (new) franchisees – to incentivize growth in the number of franchisees, to access capital, or to improve their financial performance. We argue that changes in contract terms offered to new franchisees (contractual discrimination across franchisees) can alter existing franchisees’ perceived equity in their relationship with the franchisor, and affect their freeriding. Specifically, we hypothesize, and show, that positive ...
Last. Katia Campo (KUL: KU Leuven)H-Index: 18
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Abstract In-store displays aim to boost sales of both utilitarian and hedonic products. Noting typical differences in the information processing and purchase behavior evoked by these product types, and building on congruency theory principles, the authors propose that different types of in-store displays (i.e., island, end-of-aisle, or shelf signage) are more appropriate for utilitarian versus hedonic products, and the use of price or product promotions might reinforce these effects. With a data...
#1Andreas Fürst (FAU: University of Erlangen-Nuremberg)H-Index: 8
#2Nina Pecornik (FAU: University of Erlangen-Nuremberg)H-Index: 1
Last. Christian Binder (FAU: University of Erlangen-Nuremberg)H-Index: 3
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Abstract Given the challenges and costs of implementing high sensory congruence, this article examines whether all sensory attributes, such as product color and ambient music, must match a product's primary function to ensure favorable product evaluation or whether a match of only some sensory attributes is sufficient. For this purpose, we consider multiple sensory attributes and their fit with a product's primary function in terms of key semantic associations. In contrast with approaches that f...
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