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doi.org/10.1016/s0019-8501(01)00176-6
Marketing activities and performance
Wai‐sum Siu
16
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Industrial Marketing Management
7.50
Volume: 31, Issue: 2, Pages: 177 - 188
Published
: Feb 1, 2002
40
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Paper Fields
Business
Mathematics
Marketing research
Marketing strategy
The Internet
Epistemology
World Wide Web
Marketing
Philosophy
Management
Economics
Control (management)
Marketing management
Geometry
Quality (philosophy)
Computer science
Product (mathematics)
Digital marketing
Marketing mix
Return on marketing investment
Paper Details
Title
Marketing activities and performance
DOI
doi.org/10.1016/s0019-8501(01)00176-6
Published Date
Feb 1, 2002
Journal
Industrial Marketing Management
Volume
31
Issue
2
Pages
177 - 188
Notes
History
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