Industrial Marketing Management
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#1Ilkka Ojansivu (University of Melbourne)H-Index: 7
#2Christopher John Medlin (AAU: Aalborg University)
Last. Woonho Kim (Nihon University)H-Index: 1
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Abstract null null In this research, we wish to address the tension tucked away in scholarly work: the simultaneous need to break in and break out of academic communities and their ways of thinking. More precisely, we are interested in social re-search (i.e., searching again) processes and how scholars authenticate their research within an established cultural convention. For that purpose, we focus on the use of the term ‘lens’, which is omnipresent in research texts but rarely defined. Upon com...
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#1Brendan James Keegan (NUIM: National University of Ireland, Maynooth)
#2Ana Isabel Canhoto (Brunel University London)H-Index: 14
Last. Dorothy A. Yen (Brunel University London)H-Index: 17
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Abstract null null Acknowledging the lack of empirical research on the adoption of AI in B2B marketing and the research gap in studying power from a network perspective, this paper explores how the drivers of AI adoption as marketing solutions affect network actors' power dynamics. Using data collected through 20 semi-structured interviews with business managers and engineers involved in AI adoption for B2B marketing activities, as well as academic experts in the field of AI, this paper discusse...
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#1Alejandro Germán Frank (UFRGS: Federal University of Rio Grande do Sul)H-Index: 22
#2Glauco Henrique Souza Mendes (UFSCar: Federal University of São Carlos)H-Index: 2
Last. Néstor Fabián Ayala (UFRGS: Federal University of Rio Grande do Sul)H-Index: 10
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Abstract null null Prior studies considered external conditions that trigger the adoption of servitization in product firms, but little is known on the decision to provide standardized vs. customized services. We analyze this tradeoff when companies face market and technological turbulence. We follow the capability-based switching costs theory, which considers the cost resulting from customer efforts to create new capabilities related to the solution offered by product firms. We propose that cus...
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#1Franziska Kullak (University of Bayreuth)H-Index: 1
#2Julia Fehrer (University of Bayreuth)H-Index: 8
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Abstract null null There is a growing body of research into market shaping, the process whereby the deliberate actions of market actors create or transform market systems. However, extant studies focus primarily on individual actors who shape markets for economic advantage in Western contexts. This study investigates market shaping undertaken by a social entrepreneurial network in the emerging economy of Ghana. Social entrepreneurship is particularly important in emerging economies due to inhere...
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#1James M. Crick (University of Ottawa)H-Index: 14
#2Masoud Karami (University of Ottawa)
Last. Dave Crick (University of Ottawa)H-Index: 25
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Abstract null null Although the advantages of a market orientation (the organisation-wide implementation of the marketing concept) are well-known, many smaller-sized (and under-resourced) companies struggle to satisfy their customers' wants and needs. Therefore, grounded in resource-based theory and the relational view (as well as drawing upon an outside-in marketing perspective), this current study examines whether collaborating with competitors (coopetition) enhances the market orientation – c...
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#1Jaakko AsparaH-Index: 23
#2David B. GrantH-Index: 27
Last. Maria HolmlundH-Index: 20
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Abstract null null In earlier editorials, we have written about challenges academics face: generating research ideas, working with students, getting published, staying relevant to our various audiences, and finding a balance among our responsibilities. When going up for tenure or promotion, the academic has to put together all of these accomplishments in a dossier for review. This is a daunting task—everything the candidate has been working on over the last several years needs to be presented co...
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#1Anastasia Tsvetkova (Åbo Akademi University)H-Index: 4
#2Magnus Hellström (Åbo Akademi University)H-Index: 10
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Abstract null null Introducing product-service-software systems (PSSS) to the market requires forming an enabling ecosystem, which can be largely based on incumbent business ecosystems. Creating value through PSSS with autonomous capabilities will likely encounter numerous challenges related to the lock-ins in current ecosystem structure. We use institutional theory as a lens and autonomous ships as the case to shed some light on types and impacts of these barriers. We identify a set of institut...
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#1Michael Kleinaltenkamp (FU: Freie Universität Berlin)H-Index: 24
#2Jodie Conduit (University of Adelaide)H-Index: 18
Last. Elina Jaakkola (University of Turku)H-Index: 25
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Abstract null null Although recent literature on market shaping highlights the importance of actors' engagement dispositions and behaviors and their interplay with institutional work, little is understood about the mechanisms that facilitate the institutionalization of engagement dispositions and behaviors within the market-shaping process. Beyond this backdrop, this conceptual paper addresses how the engagement of multiple actors contributes to institutional change within market shaping. To ans...
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#1Ting Xu (XJTU: Xi'an Jiaotong University)
#2Jianjun Yang (XJTU: Xi'an Jiaotong University)H-Index: 4
Last. Wenyu Guo (XJTU: Xi'an Jiaotong University)H-Index: 1
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Abstract null null This paper investigates whether and how interfirm coopetition—the combination of cooperation and competition—affects collaborative innovation performance in competitive environments. We address this issue by introducing interfirm knowledge creation as a mediating mechanism based on knowledge creation theory and by examining the moderating effects of environmental competitiveness and dysfunctional competition. The hypotheses are tested using survey data from a sample of 170 Chi...
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