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The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation

Volume: 29, Issue: 1, Pages: 188 - 189
Published: Jan 1, 2002
Abstract
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Paper Details
Title
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
Published Date
Jan 1, 2002
Volume
29
Issue
1
Pages
188 - 189
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